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Sony’s Smart AR technology will change gaming industry forever

06/04/201106/04/2011 Stephanie Beck

Augmented reality is becoming a subject of interest for many game developers. Being able to offer gamers a fully interactive, real world experience is a yet unexplored option in the industry. There have been mild attempts at incorporating augmented reality experiences in the past, but such attempts have produced mild successes at best. Now, Sony Online Entertainment is experimenting with a new form of AR, which they claim will change how people play games. Sony has been working on a new program which they call “Smart AR.” The program will…

Augmented reality marketing tips

05/24/201105/21/2011 Jorge Gonzalez

Augmented reality (AR) has been a major topic lately; mainly, because everything has come together with good timing. The technology is there. The developers are on top of the trends and Smartphone technology is advancing. However, as the technologies advance, one thing that has been getting left out about AR is how it can be used in marketing to benefit a business. There are numerous ways augmented reality can be used alone or in addition to other marketing methods to accomplish your intended goals. Understandably, unless a person has seen…

Thinking about building your own AR app…

05/22/201105/21/2011 Jennifer Goula

Advances in technology have helped to increase the use of augmented reality (AR) applications in several areas, including teaching, art and business. Many business owners have been looking into the marketing possibilities available to them through AR. Now, thanks to Layar, people may be able to start building their own AR apps. Layar is a Dutch company founded in 2009. They created a mobile browser called Layar, which allows users to find assorted items by use of augmented reality technology. The browser and AR utilize a Smartphone’s GPS, camera, compass…

The latest in mobile travel apps loaded with AR browser options

05/20/2011 Jennifer Goula

More cities are making use of Smartphone’s and augmented reality (AR) apps to capitalize on tourism and assisting visitors in finding restaurants, shopping and places to visit. One of those places is Hong Kong. The Hong Kong Tourism Board (HKTB) teamed with Cathay Pacific Airways to introduce mobile apps for tourists. The Hong Kong Tourism Board and Cathay Pacific Airways introduced a combined effort project; one of the first Smartphone travel application series in the world to incorporate augmented reality. Their “Discover Hong Kong” mobile app series was introduced May…

New Blackberry comes with AR apps

05/15/2011 John Montgallo

More Smartphone’s are including augmented reality (AR) apps that are preinstalled on their devices. Because Smart phone technology is becoming more advanced; AR applications are widely evolving. Consumers loyal to RIM should be happy to know their next BlackBerry device could feature an AR browser. RIM announced the new BlackBerry Bold (touch and type) device would come preinstalled with Wikitude Augmented Reality browser. This AR browser will be able to Geo-reference information about stores, buildings and other objects in your physical surroundings. The new Smartphone’s have RIM’s latest Operating System…