QR Code Press

Lego adopts augmented reality system that lets people build virtual constructs

09/19/201109/19/2011 Stephen Vagus

This year’s Intel Developer Forum in San Francisco, California, has proven to be an event to remember as companies from all over the world flocked to the convention to show off their latest technologies. Staying aligned with the current trend running throughout many of this year’s tech-based conventions, augmented reality has taken much of the limelight at IDF 2011. Amongst the multitude of companies adopting the technology, the Lego Group stands out as one of the crowd favorites. The company has developed a new system that allows consumers to see…

AR browser Junaio receives update enabling it to scan QR codes

08/30/201108/30/2011 Stephen Vagus

As augmented reality continues to grow more advanced, real life may be becoming more like the Internet. Metaio, an augmented reality developing firm based in Germany, aims to make this a reality with their AR browser Junaio. The application allows users to see a world integrated with virtual reality, enabling them to interact with the digital aspects as they would while browsing the Internet. Despite the appeal of augmented reality, a mobile app does not seem complete if it cannot scan barcodes. So, Metaio has updated their platform so that…

Augmented reality bridges the gap between the digital and physical worlds through new clothing line

08/25/2011 Stephen Vagus

Augmented reality has been creeping ever so slowly into the fashion world. Earlier this year, British retailer Topshop introduced a virtual fitting room that made use of the technology. This idea has spread to other retailers and is fast becoming one of the more alluring novelties to come to the world of retail fashion. AR fitting rooms are relatively easy to set up as they are run on Microsoft’s Kinect platform. A new clothing line is emerging, however, that seeks to inject augmented reality into the clothing itself, allowing wearers…

Sony using augmented reality to help sell televisions

08/24/201108/24/2011 Stephen Vagus

Companies often use augmented reality as a selling point, hoping to entice tech-minded consumers to make a purchase. Sony is taking the same approach to sell their more of their TV’s. The TV’s themselves have no capacity for augmented reality, instead Sony is launching a campaign that will leverage the technology in helping consumers find the right television for their homes. Augmented reality has been used in marketing campaigns before, but no company has ever used the technology to tell their customers exactly what to buy based on the space…

Blippar set sights on advertisers with AR platform

06/10/2011 Jesse Collins

Snap Shot of Blippar.com augmented reality

A new augmented reality program that aims to bring brands to life made its debut the other day at the Inspire Conference in London. The Conference draws together some of the most creative minds in the world. Over the course of two days, a number of innovative concepts and designs will be shared along with some formidable displays of technology. Blippar was in attendance, showing off their AR application of the same name. Blippar bills itself as the first universal AR platform aim at advertisers. The application is simple enough…