Articles Comments

QR Code Press » Entries tagged with "augmented reality code"

Netherland’s TNT Post partners with Layar to bring augmented reality to its magazine

Netherland’s TNT Post partners with Layar to bring augmented reality to its magazine

(adsbygoogle = window.adsbygoogle || []).push({}); TNT Post, the national postal service of the Netherlands, is taking a bold new approach to its quarterly magazine publication titled “Er is Post!” The post service has tapped augmented reality developer Layar to make the magazine more interactive. The magazine is delievered to every household in the Netherlands every quarter, giving Layar a large audience to reach out to with its acclaimed technology.  Layar claims that every page of the … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Featured News, International, Trends

Keytree Labs unveils CEO Vision: An augmented reality system for corporations

Keytree Labs unveils CEO Vision: An augmented reality system for corporations

Keytree Labs, a technology firm based in the United Kingdom, is looking to make augmented reality a staple in the corporate world. The firm has developed a new AR system it is calling CEO Vision. The system is meant to provide corporate executives the ability to access data from SAP HANA, a data solutions company serving businesses around the world. In the corporate world, SAP HANA provides a valuable service. Using a SAP HANA database … Read entire article »

Filed under: Augmented Reality, Commercial, Featured News, International, Mobile Commerce, Trends

Myspace and Gravity Jack team to bring augmented reality to the forefront of social media

Myspace and Gravity Jack team to bring augmented reality to the forefront of social media

*Gravity Jack augmented reality demo As augmented reality and social media begin to intertwine, more companies and networks are building partnerships. The latest of these is the teaming of Gravity Jack, an augmented reality developer, and Myspace, the one-time ruler of social networking space. The duo has plans to bring augmented reality technology to the realm of music and entertainment. The effort will produce new and engaging content that will be available on the Myspace platform. … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Fashion/Art, Featured News, Social Media Marketing, Trends, United States

Aurasma augments the real world with real-time web updates

Aurasma augments the real world with real-time web updates

Barcelona, Spain: Aurasma, the world’s leading augmented reality platform, has announced at Mobile World Congress (MWC 12) a new feature that enables the real world to be merged with live, dynamic web updates. This announcement follows hot on the heels of Aurasma’s launch of its 3D engine at CES 12, since rolled out by commercial partners including Bandai – one of the world’s largest toy manufacturers. The new feature, powered by HTML5, allows partners to deliver … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Commerce, Mobile Marketing

Filmmakers embrace interactive technology to give audiences a more engaging experience

Filmmakers embrace interactive technology to give audiences a more engaging experience

As technology becomes more advanced, its relationship with the world of nature is gaining more attention. Filmmakers are turning to multimedia to produce more interactive movies and have been taking interest in augmented reality. Such is the case with “Bear71,” a new documentary that examines the relationship between wildlife and technology. The documentary is part of the “New Frontier” program from the Sundance Film Festival, which seeks to showcase how filmmakers are using new technologies … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Featured News, International

Aurasma and Bandai partner to bring augmented reality to toy packaging

Aurasma and Bandai partner to bring augmented reality to toy packaging

Aurasma, a world leading augmented reality developer, has partnered with Bandai, a leading toy manufacturer, to create more engaging packaging for a number of popular toy lines. Each package will contain its own augmented reality experience specific to the toy that it holds. The digital content can be accessed by smart phones equipped with the Aurasma mobile augmented reality browser, which uses the mobile device’s camera to recognize the content. Aurasma believes that this new … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Featured News, International, Mobile Commerce, Trends

Aurasma to show off new technology at this year’s Consumer Electronics Show in Las Vegas

Aurasma to show off new technology at this year’s Consumer Electronics Show in Las Vegas

Aurasma, world leaders in augmented reality technology, are planning a strong showing for this year’s Consumer Electronics Show in Las Vegas, Nevada. The technology developer has announced the launch of a new 3D engine for its flagship AR platform of the same name. The new engine will allow users to superimpose hundreds of 3D animations on their physical surroundings with the help of the Aurasma mobile application. The aim is to make augmented reality much … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, United States

Saga Travel affixed 2012 brochures with augmented reality experiences

Saga Travel affixed 2012 brochures with augmented reality experiences

Early last year, QR codes were a growing trend in the travel and tourism industries. The codes allowed travel agencies to quickly distribute information concerning popular locations around the world. Some states in the U.S. used the codes to promote tourism and local businesses with varying degrees of success. While QR codes have proven their value to these industries, augmented reality may soon become the tool of choice for travel agencies. Such is the case … Read entire article »

Filed under: Augmented Reality, International, Mobile Commerce, Mobile Marketing

Grid: A real-time augmented reality maze from Sahar Fikouhi

Grid: A real-time augmented reality maze from Sahar Fikouhi

Augmented reality continues to gain momentum in the gaming world. As the technology has grown more advanced, companies specializing in augmented reality, such as Metaio and Qualcomm, have released tools to help intrepid designers build their own AR experiences. Such is the case with Sahar Fikouhi, a computational designer and architect from London, UK. Fikouhi has developed a new game for the iPhone that plunges players into a world of staggering geometry and tasks them … Read entire article »

Filed under: Augmented Reality, Fashion/Art, Featured News, International, Mobile Commerce, Trends

Augmented reality developer Metaio releases new development tools for free

Augmented reality developer Metaio releases new development tools for free

Metaio, a German augmented reality developer, has recently released a sleuth of new software development kits (SDK) that will help users build their own augmented reality experience. The company has emerged as a formidable force in the augmented reality industry in recent years and believes that now is the time for more people to begin adopting the technology. Augmented reality can be a costly technology, however, as the software required to operate it is fairly … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Commerce, Mobile Marketing, United States

Fledgling Crane 3D aims to make marketing more interactive with augmented reality

Fledgling Crane 3D aims to make marketing more interactive with augmented reality

As augmented reality continues to grow in fame around the world, an ambitious new company in the UK is looking to establish itself as a force to be reckoned with in the emerging AR industry. Crane 3D, a fledgling 3D graphics and augmented reality company, aims to change the way consumers experience everyday advertisements by enhancing them with new technology. In marketing, augmented reality is on its way to becoming a major trend. The trend … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Commerce