*Gravity Jack augmented reality demo
As augmented reality and social media begin to intertwine, more companies and networks are building partnerships. The latest of these is the teaming of Gravity Jack, an augmented reality developer, and Myspace, the one-time ruler of social networking space. The duo has plans to bring augmented reality technology to the realm of music and entertainment. The effort will produce new and engaging content that will be available on the Myspace platform. Myspace has been working on this content since last year, when it was purchased by Specific Media and Justin Timberlake.
Though Myspace is not the first social network to adopt augmented reality, it will be the first to do so in the U.S. Gravity Jack will be building augmented reality marketing materials that Myspace will use at this year’s SXSW conference in Texas. Myspace will show off a bit of its new content during the event and has plans to introduce this content to the platform throughout the rest of the year.
The world of augmented reality is becoming more competitive as more companies become interested in the technology. The technology is garnering a significant amount of attention from social networks around the world. This is largely due to the fact that the technology works well with mobile devices, which are widely popular around the world, especially amongst young consumers. Myspace believes that the adoption of augmented reality will be enough to put it back on top of the social media totem pole.