Print industry attempts to compete with technology with the help of technology
Since the advent of technology, the print industry has labored to compete for the affection of consumers. With each new generation, consumers became more enamored with technology, especially that of the mobile variety. Smart phones and other handheld devices have succeeded in peeling consumers away from traditional print media. Print has managed to survive the relentless onslaught of technological gadgets being developed for consumers, but the industry has made note of its own steady decline. In an effort to regain the support of consumers, the print industry has turned to augmented reality.
Zappar and Penguin Books team to augment classic works of literature
Penguin Books, an acclaimed book publishing company, has announced its partnership with Zappar, a developer of augmented reality applications. Through this partnership, the companies aim to bring classic works of literature to life using augmented reality. The duo has successfully enhanced the titles Moby Dick and Lady Audley’s Secret using the technology. Penguin Books claims that the experiences contained within these books will be unlike anything readers have experienced before.
Zappar app can unlock interactive experiences
These augmented reality experience can be unlocked through the use of the Zappar mobile application, which is available for free for both iOS and Android mobile devices. These experiences were designed to be small bits of enjoyable digital content. This digital content is meant to make books more dynamic and provide readers with higher levels of entertainment. This may be enough to enable the print industry to compete with mobile technology.
Augmented reality may help print industry reclaim favor with consumers
Penguin Books believes that using augmented reality with books represents the dawning of a new idea in publishing. By making print media more interactive and engaging, Penguin expects to see more consumers drawn to books. The publisher has plans to continue using augmented reality technology to enhance classical literature and will be releasing additional titles in the future. Zappar is expected to be involved in these releases, as the augmented reality application has already served as a viable platform for this endeavor.
