Digital Tech Frontier, a technology company with more than fifteen years experience in innovative concepts and their associated technologies, has announced a new line of products aimed at children. The line is called Popar Toys and combines augmented reality with children’s books and other toys. The company plans to debut their first products at the upcoming New York Toy Fair, but has released some information regarding the new venture. The company claims that the new products will help kids learn as well as keep them entertained for hours on end.
Interactivity in learning has proven to be very effective with just about every age group. For children, the ability to engage content rather than experience it passively can improve their knowledge retention. Augmented reality could be useful for this end as the technology allows children to interact with content such as books in a dynamic way. Digital Tech Frontier is not the first to ascribe to this concept. Sesame Workshop has been producing technology-enhanced learning products for children for several years now.
Part of the focus of Popar Toys is to make books for children more engaging. These books will contain a wide variety of augmented reality experiences that can be initiated through the use of a mobile device, such as a smart phone. The books will cover a variety of topics from math and science to social studies concepts such as generosity and bullying.