Augmented reality art coming to Sacramento

Augmented reality in art

Collaboration seeks to put a high-tech twist on art The Sacramento Metropolitan Arts Commission, Sacramento State University, and the Greater Broadway Partnership District, have joined together to launch an ambitious projects that seeks to combine technology and art. These organizations have provided a $20,000 grant to 11 artists from throughout the country. These artists are coming to Sacramento, California, in order to create public art using augmented reality technology. This art will be found on the city’s Broadway corridor, which has long been home to various art projects, independent and…

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Augmented reality gains momentum in marketing sector

Augmented Reality

Advertisers are beginning to embrace augmented reality more aggressively Augmented reality is beginning to become extremely important to the advertising industry. More consumers are becoming mobile; tethered to smartphones and tablets that soak up a great deal of their time. As consumers become more involved in mobile technology, traditional marketing campaigns are beginning to lose their clout. Advertisers are starting to feel the need to adapt to a changing marketing landscape and augmented reality may be the engine that propels the sector into a new era of consumer engagement. Blippar…

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Augmented reality as a tool for teachers

augmented reality teacher tool

Augmented reality sees more traction in education Adoption of new technology is slower in some sectors than it is in others. Augmented reality has highlighted this fact effectively over the several years of its existence. While the technology has been received readily in the entertainment field, it has seen only modest interest in other sectors until very recently. Now, augmented reality is gaining strong traction in every sector where mobile technology has a role to play. Most recently, the technology has been growing more popular in the education field. Spanish…

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Augmented reality used by Sony to highlight PS4 camera

augmented reality sony ps4 the playroom

A trailer called “The Playroom” has now been released as an introduction to the PlayStation 4 console. Though Sony has now come out with many details regarding its PS4 game console, including its price and the fact that it will allow used games to be played – unlike its primary competition, the Xbox – it has not had much to say about its new controller sensing camera other than the latest release that it provided through an augmented reality trailer called “The Playroom”. The company held a two hour press…

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Augmented reality allows a T-Rex to leap from printed pages

augmented reality idinosaur

Certainly, the last thing you’d want is a real dinosaur wandering through your living room, but the AR variety is different. Though dinosaurs have been extinct from the Earth for many millions of years, the use of a smartphone or tablet and an augmented reality app can have Tyrannosaurus Rexes leaping out of the page of a printed book. This can help to much more effectively illustrate what is being described on the page. The latest features available in the iDinosaur book, include augmented reality through the use of a…

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Augmented reality glasses adds Baidu to the competition

augmented reality

The search engine giant from China has revealed that it is looking to try to rival Google. The largest search engine service in China has revealed that it is currently testing “Baidu Eye”, its own version of augmented reality glasses, with which it is hoping to compete with Google, one of the current leaders in the industry. Though the tests are currently being performed, it’s not yet known when this could be commercially available. The Baidu Eye augmented reality glasses are undergoing tests, but the company hasn’t revealed when, or…

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GSMA Group teams with SITEC to promote augmented reality and Mobile Asia Expo

mobile payments partnership deal

Organizations to work together for the benefit of mobile technology The GSMA Group, a conglomerate of mobile network operators that work to establish and maintain standards, has announced that it will partner with the Shanghai International Technology Exchange Center (SITEC) for this year’s Mobile Asia Expo. The event brings together leaders in the mobile technology industry and encourages collaboration and networking while exhibiting some of the latest trends to emerge into the industry. Together, GSMA and SITEC will work to make this year’s event one to remember. During the event,…

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PNC Financial Services adopts augmented reality

Augmented reality location app

Banks begin to take a serious look at augmented reality Augmented reality technology continues to cause a stir in the banking industry as more financial organizations begin to make use of it for various reasons. While the industry is predominantly occupied with NFC technology and its uses for mobile commerce, many banks are beginning to see how augmented reality can be used to provide more robust and engaging experiences to consumers. PNC Financial Services, a leading financial organization based in the U.S., has recently taken up augmented reality for this…

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Penguin Books and Zappar bring augmented reality to print

Augmented Reality Books - A page from the classic Moby Dick

Print industry attempts to compete with technology with the help of technology Since the advent of technology, the print industry has labored to compete for the affection of consumers. With each new generation, consumers became more enamored with technology, especially that of the mobile variety. Smart phones and other handheld devices have succeeded in peeling consumers away from traditional print media. Print has managed to survive the relentless onslaught of technological gadgets being developed for consumers, but the industry has made note of its own steady decline. In an effort…

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Mobile technology making waves in the world of politics

Augmented reality gains spotlight after Austin Mayor wins re-election QR codes have been grabbing attention in the world of politics lately. In the U.S., politicians have been bombarding the nation with election campaigns. Some have chosen QR codes as a way to reach out to the public, but this practice has been met with varying degrees of success. Augmented reality is causing a stir in the political world, with hype being generated over the past weekend after the technology helped Lee Leffingwell, Mayor of Austin, Texas, to win re-election. VoterView…

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Wikitude to provide development tools for makers of augmented reality games

Augmented Reality

Game industry continues to show interest in augmented reality Wikitude GmbH, developers of the popular Wikitude augmented reality application, has announced a number of updates to its platform, one of which will allow software developers to make their own augmented reality games. Augmented reality has recently seen extensive use in the gaming industry. Developers have shown favor for the technology because of its interactive nature. Augmented reality can turn any environment into a digital playground, which has become a popular prospect amongst consumers. Wikitude ARchitect Engine to be open to…

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