augmented reality Archives

AR software head is leaving his position at Meta

11/28/202311/27/2023 Sam Lambert

Don Box is stepping down from his position within the company. Don Box, the head of AR software at Meta, is stepping down from that position within the social media company, according to recent media reports. This has led some to wonder about Meta’s future in developing its augmented reality glasses. Meta has been working on the development of AR software and hardware alike, specifically in the form of glasses. That said, many are now wondering what the future will hold for that tech now that its Vice President of…

Google rolls out augmented reality advertising for eye and lip products

11/07/202311/06/2023 Sam Lambert

Augmented reality - Tubes of lipstick shades

The search giant has announced the launch of its AR Beauty ads targeting smartphone users. Google recently announced that it has launched a new form of augmented reality advertising option for eye and lip products in the beauty industry. The AR Beauty ads are designed to let smartphone owners use a “virtual try-on” of advertised products. Though the augmented reality marketing campaigns are initially meant exclusively for eye and lip products, the intention is to expand the availability of AR Beauty ads to include other products of this nature, the…

Augmented and virtual reality technologies provide new teaching opportunities

09/19/202309/18/2023 Sam Lambert

Teachers are using the metaverse to discover new ways to reach and inspire their students. Teachers have been using everything from calculators to computers to help enhance the education experience for their students, and now augmented and virtual reality tools are entering the classroom as well. Metaverse technologies including VR headsets and AR glasses can help inspire students to learn. Augmented and virtual reality can be combined into mixed reality technologies that combine components of the real world with those that are entirely digital, providing the user with an entirely…

Apple mixed reality Vision Pro goggles unveiled to varied response

06/09/202306/08/2023 Stephanie Beck

Vision Pro Goggles - Introducing Apple Vision Pro - Apple YouTube

While some raved about the potential of the device, others were far more skeptical or concerned. It’s not unusual for technology to receive a mixed response these days, but there was a particularly large variety of responses to the official unveiling of the Apple Vision Pro mixed reality goggles. Among the leading concerns expressed had to do with increased trends toward isolation. The Apple Vision Pro goggles are designed to provide both an augmented reality and virtual reality experience. When in augmented reality mode, the wearer can see the real…

World’s first AR campus test launched by St. Ambrose University

02/24/202302/23/2023 Stephanie Beck

A new VR and AR pilot project aims to improve student engagement. An unprecedented VR and AR campus “Metaversity” pilot project has been launched by St. Ambrose President Amy C Novak EdD in partnership with VictoryXR as part of strategic initiatives to help emphasize a new generation of learning and to bolster student engagement. The school will be the first in the world to test the launch of a fully augmented reality campus. According to Novak, St. Ambrose University (SAU), located in Davenport, Iowa, will be the world’s first school…