QR Code Press » Entries tagged with "augmented reality"
Audi launches its own augmented reality platform
Audi sets sights on augmented reality Audi may be best known for its vehicles, but like most other automakers it is not only interested in designing luxury cars. Honda, for instance, has its hands in a vast array of technological endeavors while its competitors pursue interests in renewable energy, space flight, and even geo-engineering. Audi has adopted a strong interest in augmented reality, believing that the technology is well suited for creating highly interactive digital experiences. … Read entire article »
Filed under: Augmented Reality, Commercial, Mobile Marketing, Technology News, Trends
Augmented reality glasses from Epson feature gesture control
At the Google I/O, the company announced this new and fascinating technology. At the annual conference for developers held by Google in San Francisco, Epson took the opportunity to show off its new augmented reality technology which allowed users to use the devices, hands free. This technology has been 15 years in the making and avoids having to touch the device or speak. Google Glass has its own augmented reality glasses that can be controlled using a voice … Read entire article »
Filed under: Augmented Reality, Technology News
New augmented reality service launched by VirtualMob
Augmented reality continues to be an effective marketing tool Augmented reality has been gaining more attention as a practical solution to many of the challenges that exist in daily life. The technology continues, however, to be one of the most attractive marketing tools, especially to advertisers looking to engage mobile consumers. Part of the reason advertisers like augmented reality is because the technology is able to create engaging digital content that can be superimposed over the … Read entire article »
Filed under: Augmented Reality, International, Mobile Marketing, Technology News, Trends
Augmented reality glasses from Google may have app support
Google continues to promote augmented reality Glass Google Glass continues to attract attention, but not always in the good way. While Glass has managed to enthrall the interests of consumers with its augmented reality capabilities, the high-tech eyewear is beginning to see the competition grow more serious. Numerous technology companies are emerging with plans for their own wearable augmented reality systems, some of which may actually beat Glass to the market. In order to keep the … Read entire article »
Filed under: Augmented Reality, Commercial, Technology News, Trends
Augmented reality is a growing part of the retail and travel experience
There have been a growing number of success stories that are encouraging companies to try more. photo via www.zaptap.com A recent success story using augmented reality in China is having a growing number of airports adopt AR technology as a part of the high tech travel shopping experience around the world. Mobile commerce has become increasingly popular among travelers and commuters. It hasn’t just been limited to augmented reality. The Frankfurt Airport has used QR codes on a wall … Read entire article »
Filed under: Augmented Reality, International, Mobile Commerce, Trends
Mercedes-Benz magazine gets augmented reality makeover
Augmented reality coming to Mercedes-Benz magazine The magazine business is one of the few sectors of the print industry that has fared relatively well in the wake of mobile technology. Magazines continue to prove very popular among consumers and those that have lost their popularity have regained it with the introduction of digital editions. In many cases, digital editions have saved magazines from collapsing, enabling them to continue running in print. The Mercedes-Benz magazine is soon … Read entire article »
Filed under: Augmented Reality, Commercial, Technology News
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