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Augmented reality marketing stunt by Pepsi frightens Londoners

Augmented reality marketing stunt by Pepsi frightens Londoners

(adsbygoogle = window.adsbygoogle || []).push({}); A bus stop marketing stunt has caused a commotion as AR tigers and aliens scare – and entertain – viewers. Typically speaking, the public transit system in London isn’t that frightening for morning commuters, but Pepsi decided to change that story through the introduction of its very unique and somewhat startling mobile marketing campaign based on augmented reality technology. Londoners who were waiting at a bus stop for their morning commute certainly weren’t … Read entire article »

Filed under: Augmented Reality, Mobile Marketing

QR codes scanner brought to Google Glass by Layar

QR codes scanner brought to Google Glass by Layar

The company has also added to the augmented reality experience for the wearable technology. One of the first businesses that ever brought augmented reality to mobile devices such as smartphones and tablets has now set its sights on Google Glass and is expanding its app to allow QR codes to be scanned, as well. This beta app will have a number of different elements and features, primarily based on AR tech. The new app will now make it … Read entire article »

Filed under: Featured News, QR Codes

Augmented reality headset in the works for Xbox

Augmented reality headset in the works for Xbox

The rumors are that Microsoft is headed toward its own form of this wearable technology. It has rapidly become clear that wearable technology and augmented reality solutions are going to become the main tech headlines throughout this year and the companies in the industry are all working hard to make sure that they have their own offerings and won’t be left behind. Microsoft had not been one of them, but now the rumors are starting to fly … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Augmented reality may finally be getting big

Augmented reality may finally be getting big

A range of different devices, technologies and uses have started to send AR into the mainstream. The number of startups that have made their way into the augmented reality space is now growing faster than it ever was before, and as a part of that, everyone from game developers to mobile marketing firms are working to try to make use of this technology in the best possible way. Among the latest trends has been the testing of … Read entire article »

Filed under: Augmented Reality, Mobile Marketing, Technology News

Augmented reality glasses from Sony see a future driven by text

Augmented reality glasses from Sony see a future driven by text

The SmartEyeglass is the latest wearable technology unveiled by the brand at the MWC. At the Mobile World Congress in Barcelona, Sony tossed in its own version of wearable technology in the form of augmented reality glasses that they are calling SmartEyeglasses and that are still in the form of a concept that hasn’t yet been completed. This category is becoming one of the hottest areas for consumer tech, and it is rapidly gaining in numbers. When it … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Augmented reality glasses to be tested by NYPD

Augmented reality glasses to be tested by NYPD

The police department in New York City is keen to give Google Glass a try. It has recently been announced that the New York City Police Department (NYPD) is starting to test the Google Glass augmented reality glasses to help them to be able to use technology to serve and protect. There are a number of features from Google Glass, such as face recognition, that could be helpful. This trial could have police officers wearing augmented reality glasses … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Augmented reality Samsung wearables are on their way

Augmented reality Samsung wearables are on their way

These mobile devices are reportedly slated for possible September unveiling. Samsung is already the top manufacturer for smart and mobile devices in the world ranging from smartphones to tablets, watches, televisions, ovens, fridges and, yes, even the kitchen sink, and now it is taking the chance to get into the augmented reality technology sphere with its own glasses. A new report has been made by a major newspaper in Korea claiming that Samsung intends to compete with … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Augmented reality glasses cause legal problems again

Augmented reality glasses cause legal problems again

A Google Glass user has now been questioned in a an Ohio theater. Not one month after a Google Glass wearer was issued a ticket (that was later fought in court) for driving with the device on, Homeland Security has now had to be called to an Ohio theatre for suspected piracy when a moviegoer was noticed wearing the augmented reality glasses. These mobile devices have caused privacy alarm bells to go off in a number of … Read entire article »

Filed under: Augmented Reality, Mobile Commerce Security, United States

Nuviz Brings Augmented Reality to Ordinary Helmets with Ride:HUD

Nuviz Brings Augmented Reality to Ordinary Helmets with Ride:HUD

You may have heard or read about augmented reality helmets… but now San Diego based Nuviz has went one step ahead by introducing world’s first independent device that will give ordinary helmets a Head-Up Display. This brand new device from Nuviz is called Ride:HUD and its see through Heads Up Display technology has been especially designed for motorcyclists. The Nuviz Ride: HUD actually enables the riders to view information like navigation, weather and telemetry in the … Read entire article »

Filed under: Featured News, Gadgets, Technology News