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Patent highlights Microsoft’s interest in augmented reality

Patent highlights Microsoft’s interest in augmented reality

(adsbygoogle = window.adsbygoogle || []).push({}); New patent shows that Microsoft still has a strong interest in using augmented reality for gaming A new patent from Microsoft has been revealed, which was filed in January of this year. The patent further outlines Microsoft’s interest in augmented reality and how it can be used in gaming. Augmented reality has become quite attractive to the game industry because of its highly interactive nature. The technology can be used to change … Read entire article »

Filed under: Augmented Reality, Technology News

Augmented reality windshield concept among Jaguar’s projects

Augmented reality windshield concept among Jaguar’s projects

The automaker is developing an interactive display for its Land Rover for an AR experience. A recent report has revealed that Jaguar has a new augmented reality windshield concept in the works and that it is designing this interactive display in order to be used in its Land Rover line of vehicles. The windshield provides an entirely different experience for the driver, with a range of different features. The goal is to create an “augmented reality experience” that … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Augmented reality game from Google launched for iOS

Augmented reality game from Google launched for iOS

The popular Ingress game for Android devices has now quietly been released for Apple smartphones and tablets. Google has now quietly released that its augmented reality game called Ingress will now finally be available to owners of iPhones and iPads, as it has now been launched in an iOS compatible game app. The Android version of the mobile game has been openly available since December. Though that release of the augmented reality game had come with an official … Read entire article »

Filed under: Augmented Reality, Mobile Apps

Augmented reality pilot to boost Walgreens customer loyalty

Augmented reality pilot to boost Walgreens customer loyalty

The company is working AR technology into its current app for a unique new consumer experience. Walgreens has now announced that it will be using augmented reality to help customers to be able to better navigate their store shelves in order to be able to more easily find everything that they have on their shopping lists. The feature is being piloted as a potential addition to its mobile app to allow smartphones to guide customers in-store. In order … Read entire article »

Filed under: Augmented Reality, Commercial, Mobile Apps, Mobile Commerce, Mobile Marketing, United States

Augmented reality glasses patented by Lenovo

Augmented reality glasses patented by Lenovo

This suggests that the company is looking to create their own wearable technology product like Google Glass. It has recently been discovered that Lenovo has patented a pair of augmented reality glasses that could reflect the intentions of the company to create its own version of Google Glass. That said, just because a patent has been filed, it doesn’t guarantee that the product will ever be sold. What is known is that Lenovo has filed to obtain a … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Augmented reality experience sold alongside Mariah Carey’s new drink

Augmented reality experience sold alongside Mariah Carey’s new drink

The “Butterfly” beverage has been launched by the singer who inspired its creation. Mariah Carey recently held a press conference to launch a new beverage that she is endorsing from Go N’Syde, which is called “Butterfly” and which claims to include an augmented reality experience with its use. The packaging of the drink doesn’t provide any suggestion as to the flavor of the liquid it contains. The drink bottle simply claims that Butterfly is “a melodic beverage inspired … Read entire article »

Filed under: Augmented Reality, Mobile Marketing

Sephora unveils augmented reality digital mirror

Sephora unveils augmented reality digital mirror

Sephora teams with ModiFace to produce innovative digital mirror French cosmetics brand Sephora has partnered with ModiFace, a virtual reality technology company, to create a digital mirror that leverages augmented reality. The mirror is, essentially, a monitor equipped with a camera that feeds visual information to the screen. Customers can use the digital mirror to try on eye shadow, which will appear on their face thanks to augmented reality. AR is becoming quite prominent in the … Read entire article »

Filed under: Augmented Reality, Fashion/Art, Gadgets, Technology News

Does Wearable Technology Have a Future?

Does Wearable Technology Have a Future?

Wearable devices are currently considered by many people to be nothing more than a novelty. These devices range from augmented reality glasses to high-tech clothing and everything in between, but their practicality has long been suspect. The idea that wearable devices may actually have some use beyond entertainment and social networking is difficult to justify. While there are some wearable gadgets that can be used to track health information and some that are used during … Read entire article »

Filed under: Augmented Reality, Gadgets, Mobile Apps