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Augmented reality motorcycle helmet now available to buy from Skully

Augmented reality motorcycle helmet now available to buy from Skully

(adsbygoogle = window.adsbygoogle || []).push({}); This long awaited AR wearable technology device can now be preordered by the first who will use it. Skully has now announced that it is taking preorders for its motorcycle helmet called the AR-1, which brings augmented reality into a heads up display so that the wearer will be able to take advantage of driving directions, speed data, incoming calls from a smartphone, and many other features. The information from these features is … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Westpac to launch new mobile commerce app using augmented reality

Westpac to launch new mobile commerce app using augmented reality

New app will leverage AR technology to engage mobile consumers Westpac New Zealand is beginning to see the need to engage mobile consumers more effectively. As such, the bank has developed a new mobile application that leverages augmented reality. The use of this technology could put a new twist on mobile commerce, allowing people to view their bank information in a more dynamic and intuitive way. The application is currently slated for launch on the iOS … Read entire article »

Filed under: Augmented Reality, International, Mobile Apps, Mobile Commerce, Technology News

Patent highlights Microsoft’s interest in augmented reality

Patent highlights Microsoft’s interest in augmented reality

New patent shows that Microsoft still has a strong interest in using augmented reality for gaming A new patent from Microsoft has been revealed, which was filed in January of this year. The patent further outlines Microsoft’s interest in augmented reality and how it can be used in gaming. Augmented reality has become quite attractive to the game industry because of its highly interactive nature. The technology can be used to change the way people see … Read entire article »

Filed under: Augmented Reality, Technology News

Augmented reality windshield concept among Jaguar’s projects

Augmented reality windshield concept among Jaguar’s projects

The automaker is developing an interactive display for its Land Rover for an AR experience. A recent report has revealed that Jaguar has a new augmented reality windshield concept in the works and that it is designing this interactive display in order to be used in its Land Rover line of vehicles. The windshield provides an entirely different experience for the driver, with a range of different features. The goal is to create an “augmented reality experience” that … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Augmented reality game from Google launched for iOS

Augmented reality game from Google launched for iOS

The popular Ingress game for Android devices has now quietly been released for Apple smartphones and tablets. Google has now quietly released that its augmented reality game called Ingress will now finally be available to owners of iPhones and iPads, as it has now been launched in an iOS compatible game app. The Android version of the mobile game has been openly available since December. Though that release of the augmented reality game had come with an official … Read entire article »

Filed under: Augmented Reality, Mobile Apps

Augmented reality pilot to boost Walgreens customer loyalty

Augmented reality pilot to boost Walgreens customer loyalty

The company is working AR technology into its current app for a unique new consumer experience. Walgreens has now announced that it will be using augmented reality to help customers to be able to better navigate their store shelves in order to be able to more easily find everything that they have on their shopping lists. The feature is being piloted as a potential addition to its mobile app to allow smartphones to guide customers in-store. In order … Read entire article »

Filed under: Augmented Reality, Commercial, Mobile Apps, Mobile Commerce, Mobile Marketing, United States

Augmented reality glasses patented by Lenovo

Augmented reality glasses patented by Lenovo

This suggests that the company is looking to create their own wearable technology product like Google Glass. It has recently been discovered that Lenovo has patented a pair of augmented reality glasses that could reflect the intentions of the company to create its own version of Google Glass. That said, just because a patent has been filed, it doesn’t guarantee that the product will ever be sold. What is known is that Lenovo has filed to obtain a … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Augmented reality experience sold alongside Mariah Carey’s new drink

Augmented reality experience sold alongside Mariah Carey’s new drink

The “Butterfly” beverage has been launched by the singer who inspired its creation. Mariah Carey recently held a press conference to launch a new beverage that she is endorsing from Go N’Syde, which is called “Butterfly” and which claims to include an augmented reality experience with its use. The packaging of the drink doesn’t provide any suggestion as to the flavor of the liquid it contains. The drink bottle simply claims that Butterfly is “a melodic beverage inspired … Read entire article »

Filed under: Augmented Reality, Mobile Marketing