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Virtual and augmented reality market is on the edge of an explosion

Virtual and augmented reality market is on the edge of an explosion

(adsbygoogle = window.adsbygoogle || []).push({}); A new report forecasted an annual doubling in spending for AR and VR technology from now through 2021. The International Data Company released a report focused on the future of the virtual and augmented reality market. It predicts that global spending on VR and AR technology will double each year from now through 2021. That prediction is not at all limited to the sale of games and headsets but goes far beyond in … Read entire article »

Filed under: Augmented Reality, Featured News, Technology News

Google Glass returns with an eye on the workplace environment

Google Glass returns with an eye on the workplace environment

After disappearing from the public eye for 2 years, the augmented reality glasses are back again. Two years ago, Google Glass essentially disappeared and many people guessed that the augmented reality glasses were done. Despite the fact that Google insisted that they weren’t finished with the internet connected eyewear, doubters were in the majority. The new version of the AR glasses is designed for the workplace to assist people to better do their jobs. There are already over … Read entire article »

Filed under: Featured News, Gadgets, Technology News

Snapchat augmented reality leading the way, says research

Snapchat augmented reality leading the way, says research

New data shows that mobile AR technology is being driven by certain social media tools. eMarketer released a report showing that Snapchat augmented reality is fueling the popularity of that technology, particularly when it comes to mobile device use. The report pointed to Snapchat Lenses as a leader with the tech, followed by Facebook and Instagram. The eMarketer report indicated that while Snapchat augmented reality may be the top driver for AR tech use, Facebook Stories and Instagram … Read entire article »

Filed under: Augmented Reality, Featured News, Social Media Marketing

Retail augmented reality marketing used to draw consumers

Retail augmented reality marketing used to draw consumers

A futuristic looking form of advertising is becoming increasingly common in the hopes of appealing to shoppers. A new form of retail augmented reality marketing is starting to pop up here and there across the United States. While it remains very limited in its use, a growing number of retailers are catching on. The appeal to shoppers is quite evident. The idea is to use this high tech design and sleek style to draw customers into brick … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Marketing

Augmented reality glasses race heats up between Facebook and Apple

Augmented reality glasses race heats up between Facebook and Apple

The two companies look like they’re going head to head in this tech development battle. Recent reports show that both Facebook and Apple are working on their own versions of augmented reality glasses. There have been forecasts suggesting that these devices may become popular enough to take the place currently held by smartphones. Over a year ago, Apple assembled a team to look into the feasibility of AR glasses for mainstream use. Now, it appears as though Apple … Read entire article »

Filed under: Augmented Reality, Featured News, Gadgets

Denver Broncos augmented reality engages fans

Denver Broncos augmented reality engages fans

This experience is offered to fans by way of the team’s “Come to Life” campaign. A new Denver Broncos augmented reality experience is now engaging fans taking part in the “Come to Life” campaign. This AR experience is a component of the team’s relationship with leading brands such as Coca-Cola, Bud Light and Conoco. Fans can participate using the Denver Bronco’s Orange Herd app at Sports Authority Field at Mile High. To use the Denver Broncos augmented reality … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Apps

London augmented reality marketing campaign let shoppers dress semi-naked models

London augmented reality marketing campaign let shoppers dress semi-naked models

Models wore nothing but their underwear as onlookers used AR technology to try on clothes. Pokémon Go may have been the largest exposure many people have had to augmented reality marketing and technology, but London Fashion Week took things a step further. With live models standing in a display window, the Lyst online retailer used tech and shock value to attract attention. The result was gimmicky, but it did the trick because the entire world has had … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Marketing

Augmented reality technology is at the heart of Apple’s future

Augmented reality technology is at the heart of Apple’s future

In a lengthy interview, Tim Cook, Apple’s CEO, revealed that AR will be a “core” tech for the company. Apple CEO Tim Cook revealed augmented reality technology will become a “core” tech for the iPhone maker. He explained that the company was already “high on AR for the long run.” Cook also said “AR can be huge.” These statements have given a shot in the arm to rumors circulating that products using this tech are in development. The … Read entire article »

Filed under: Augmented Reality, Featured News, Gadgets

Augmented reality and virtual reality market growth will be astoundingly fast

Augmented reality and virtual reality market growth will be astoundingly fast

A new report showed it will see a CAGR of 63.2 percent between this year and 2025. The “Augmented Reality (AR) and Virtual Reality (VR) Market to 2025 – Global Analysis and Forecast by Technology, Components, and End-user Industry” results have been released. This virtual reality market and augmented reality marketplace research showed massive growth from this year through 2025. In fact, it estimated that those markets would reach $130.01 billion by 2025. Comparatively, they were … Read entire article »

Filed under: Augmented Reality, Featured News, Gadgets

Augmented reality apps take off among beauty brands

Augmented reality apps take off among beauty brands

AR tech is becoming a very familiar component in style and cosmetics applications. With Pokemon Go encouraging millions of players around the world to “catch ‘em all,” augmented reality apps are now a familiar sight. However, as popular as that game app may be, it is among beauty brands that the mobile technology is seeing notable growth. Mobile commerce has become a massive focus in the beauty industry, which is a highly visual market. As beauty brands rely … Read entire article »

Filed under: Augmented Reality, Fashion/Art, Featured News, Mobile Apps, Trends

Samsung unveils concept augmented reality windshield

Samsung unveils concept augmented reality windshield

The tech giant has revealed an HUD AR experience that could bring notifications and other features to riders. Samsung has now taken the opportunity to place a new concept into the spotlight, in the form of an HUD augmented reality windshield that would help to give motorcycle riders the ability to receive notifications and other features without ever having to take their eyes off the road. The self-driving auto market isn’t the only one receiving attention from … Read entire article »

Filed under: Augmented Reality, Gadgets, Tablet Commerce