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Microsoft HoloLens is a leap into augmented reality, with both feet

Microsoft HoloLens is a leap into augmented reality, with both feet

(adsbygoogle = window.adsbygoogle || []).push({}); The company has now revealed a suite of AR software that it has placed under the name of Windows Holographic. Microsoft has recently announced a brand new suite of augmented reality software that it has unveiled, which is called Windows Holographic, and that has been designed to function on any device, which includes a new Windows 10 based AR headset. This experience is not meant to provide a user with a virtual reality … Read entire article »

Filed under: Augmented Reality, Gadgets

Augmented reality enhances training and marketing at Virgin Atlantic

Augmented reality enhances training and marketing at Virgin Atlantic

The airline has discovered that people find that the use of AR technology is appealing and generates a positive response. The new 787 Dreamliner at Virgin Atlantic, called Birthday Girl, is considered to be one of the most advanced and high tech experiences in aviation due to a number of its features, including an augmented reality tour. The plane has been designed to bring together an elegant design and the latest in AR technology. Visitors to a specific … Read entire article »

Filed under: Augmented Reality, Mobile Commerce, Mobile Marketing, Travel, Trends

Pepsi creates a “Time Tunnel” with augmented reality technology

Pepsi creates a “Time Tunnel” with augmented reality technology

The marketers (dubbed “pranksters” by some) at the soft drink company have struck again in the U.K. Last week, Pepsi launched a new augmented reality campaign under the cold and wintery London Bridge tunnels, which gave quite a surprise to some of the commuters traveling through on their way to and from work. Pepsi Max U.K. has launched several prank marketing campaigns of this nature in London While previous augmented reality campaigns by Pepsi have involved bus shelters … Read entire article »

Filed under: Augmented Reality, Mobile Marketing

Google Glass app from Jaguar displays augmented reality print ads

Google Glass app from Jaguar displays augmented reality print ads

This advertising design brings mobile marketing to an entirely new and interactive level. Jaguar has taken its new print ad campaign to an entirely new level through augmented reality and its app for Google Glass, cleverly encouraging consumers to interact with the experience of its villain-themed mobile marketing campaign. The brand has linked its ads from a range of different magazines through the Blippar app for various mobile devices. When using the Google Glass, smartphone, or tablet version … Read entire article »

Filed under: Augmented Reality, Gadgets, Mobile Marketing

Google Glass could bring millions in savings to KFC and other fast food chains

Google Glass could bring millions in savings to KFC and other fast food chains

These augmented reality glasses have the potential to save companies millions through improved worker efficiency. One of the largest fast food chains in the world, KFC, has recently run a trial using Google Glass, in which its employees were trained to use the device with a software program that was designed to help them to improve their overall efficiency rate. The parent company for that fast food chain, Yum Brands, could reduce its labor costs considerably. The training … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News