Facebook augmented reality ads let consumers digitally try on products

Facebook augmented reality ads starts with sunglasses - rack of sunglasses

Advertisers now have a new way to show off their products on Facebook. Facebook augmented reality ads isn’t just a rumor. Earlier this week, the social media giant announced that it is implementing augmented reality ads into the News Feed. These ads will give Facebook users the chance to digitally try on products. In new ad feature was demoed at an even earlier this week. At a New York City event that took place on Tuesday, July 10th, TY Ahmad-Taylor, the vice president of product marketing for Facebook’s global marketing…

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Ocutrx receives first U.S. medical patent for its AR glasses

AR Glasses - Medical tech for vision - eyes

USPTO gives thumbs up to the California-based companies Augmented Reality (AR) medical application technology. Ocutrx Vision Technologies, LLC announced that their AR glasses, the Oculenz, has been given its first medical patent by the Unite States Patent and Trademark Office (USPTO) for restoring functional sight to patients who have visual field defects. The Oculenz is the first of its kind. “The Oculenz is the first ground-breaking technology to offer a solution for advanced central visual defects in patients with retinal disease,” stated Dr. Thomas Finley, M.D. in the Ocutrx press…

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New AR mobile game Jurassic World Alive launches globally on Android and iOS

New AR Mobile Game - Jurassic World Alive - Official Game Trailer - Jurassic World - YouTube

The Pokémon Go-like game is based on the Jurassic World films With Jurassic World: Fallen Kingdom set to open in theatres on June 22nd, the new AR mobile game Jurassic World Alive has been officially rolled out on a global scale across Android and iOS mobile devices. The game, which is not unlike Niantic’s popular Pokémon Go, enables users to find and capture dinosaurs in the real world. The free game features both AR-based imagery and location-based technology This new ar mobile game is the third in a series of…

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Augmented reality royal wedding features add fun to ABC News report

Augmented Reality Royal Wedding - British Flag - Crown - rings

At the same time that the AR function was amusing, it didn’t offer users any new images. ABC News did its best to draw as many viewers as possible this weekend, including using augmented reality royal wedding features. The news outlet was said to have invested heavily in search engine advertising and other ways to appeal to viewers. The AR features allowed iPhone and iPad users to view 3D models of certain royal wedding components. The details weren’t new or live. Instead, the augmented reality royal wedding images were 3D…

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The Pokémon Go craze is over but huge Lawsuits remain

Pokémon Go Mobile App - AR Mobile Game

The mobile app fad practically took over the world during the summer of 2016, leaving problems behind. Pokémon Go was one of the hottest mobile app crazes the world has ever experienced. Moreover, it was by far the most popular example of augmented reality to date. That said, while the application’s use has faded away, many of the problems it caused continue to exist. Unfortunately, some of the AR app users failed to exercise common sense while they played. As a result, many homeowners experienced a significant amount of trespassing.…

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IKEA Place app bring augmented reality experience to Android users

IKEA Place App - IKEA Store

The augmented reality mobile commerce and home décor application is no longer limited to iOS. The IKEA Place app has now been updated to make it possible for Android users to experience its augmented reality features. These have already been available to iPhone users but are now expanded to Android users. The augmented reality feature lets shoppers preview the way an object would look in their home. Therefore, users of the IKEA Place app could use augmented reality technology to better inform themselves. They could look through their mobile device…

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eBay augmented reality features to change shopping experience

Ebay augmented reality Mobile Commerce

The online marketplace has been undergoing a huge number of large changes over the last while. Among all the changes going on with the online marketplace, eBay augmented reality is one of the latest features headed to its m-commerce site. The news about its dabbling with AR comes at a time when it has nearly entirely severed itself from PayPal. The near full separation from PayPal was easily the most surprising change. However, word has now been revealed that suggests that there are a number of different consumer experience changes…

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iOS 11.3 preview reveals new battery service alerts and animojis

iOS 11.3 iphone apple

Apple has shared a little glimpse at what its next mobile operating system update will include. Apple recently released a bit of an iOS 11.3 preview to let iPhone and other device users know what they can expect from the next update. This preview showed that some of the biggest updates will involve animojis and enhanced power management. The operating system will also change the Health app as well as the ARKit augmented reality platform. The iOS 11.3 changes to ARKit 1.5 will include the platform’s ability to recognize objects…

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Art Gallery of Ontario creates augmented reality experience with ReBlink exhibit

art gallery - augmented reality experience

The world renowned gallery is bringing its classic paintings to life with AR technology. The Art Gallery of Ontario (AGO), located in Toronto, Canada, has created a new augmented reality experience for visitors to some of the classic exhibits there. The goal of the AR technology is to bring a new layer of excitement into the artwork in the exhibit. The augmented reality experience is called ReBlink. The AR artwork app creator’s goal was to provide mobile device users with a new perspective when it comes to classic artwork. According…

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Snapchat augmented reality camera available for users to access

augmented reality camera

The social media app has launched a new Lens Studio platform letting users create their own AR Lenses. Snapchat has now made it possible for users to design their own augmented reality camera Lenses to share with other users. The Lens Studio is a free desktop app released by Snap Inc. for users of Windows and Mac computers. The augmented reality camera app is designed to be simple to use with a range of different tools. The Lens Studio is meant to make it fun and easy for users to…

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Coca-Cola unveils Halloween themed AR and VR marketing campaign

fanta coca cola vr marketing

The soft drink giant’s UK division will break its own advertising spending record for the themed campaign. Coca-Cola’s UK division will launch an AR and VR marketing campaign for its Fanta brand on Halloween. This campaign will represent the most they have ever spent on a Halloween campaign to date. Part of the advertising for the brand has to do with a virtual reality short riddled with jump scares. The VR marketing short brings viewers onto an elevator on their way to a 13th floor Halloween party. That said, they…

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