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Augmented reality ads attack Vienna with a zombie invasion

Augmented reality ads attack Vienna with a zombie invasion

(adsbygoogle = window.adsbygoogle || []).push({}); A digital signage campaign in the city is helping to launch the fifth season of “The Walking Dead”. The hit television show called “The Walking Dead” has started its fifth season in the United States, but when the zombie focused series prepared to air in Austria, its marketing campaign included a unique augmented reality element that added a gory boost to its signage campaign in Vienna. For two days, the city featured a … Read entire article »

Filed under: Augmented Reality, Mobile Marketing

Augmented reality art tour set off by Pfister

Augmented reality art tour set off by Pfister

The hotel’s collection of Victorian art is going to be featured in this unique and high tech way. The Pfister Hotel has now announced its intentions to become the first hotel in the United States that will be showing off its Victorian art collection through the launch of an augmented reality art tour. By using AR technology, it helps to enhance the experience of the artworks on their own with additional media. In this specific circumstance, the augmented … Read entire article »

Filed under: Augmented Reality, Mobile Apps

Augmented reality “RoomAlive” from Microsoft is a game change

Augmented reality “RoomAlive” from Microsoft is a game change

This experience turns a player’s living room into the environment of the game, itself. The research division from Microsoft has stepped up its efforts from last year’s “Illumiroom”, which it demoed at CES, having come back with “RoomAlive”, which converts a living room into an augmented reality space with a highly interactive experience. The concept of Illumiroom was impressive, but in essence, it was strictly an extension of the game field of view. The rest of the game … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Dubai police will be using augmented reality in the near future

Dubai police will be using augmented reality in the near future

Law enforcement turns to Google Glass to help identify suspected criminals Law enforcement in Dubai are about to get very high-tech. The city’s police will soon be equipped with Google Glass, an upcoming augmented reality device that aims to change the way people see the world around them. The excitement surrounding Glass has diminished somewhat over the past year, but the device aims to be one of the most revolutionary AR headsets in the world, once … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Augmented reality mobile app from Google boosts user capabilities

Augmented reality mobile app from Google boosts user capabilities

The Ingress game is now giving its players the opportunity to create custom missions. The Google augmented reality game app called Ingress, that has achieved considerable attention in certain specific geographical areas is now expanding its possibilities and is enhancing its experience for users through the addition of more features. The Ingress game causes its players to have to choose from between two factions and capture portals. The augmented reality component of the game places these virtual portals … Read entire article »

Filed under: Augmented Reality, Mobile Apps

Google Glass as distracting as texting behind the wheel

Google Glass as distracting as texting behind the wheel

A recent study has found that this wearable technology is as dangerous as other smartphone uses. The results of the first scientific study that has been performed in order to compare the use of Google Glass to that of a typical smartphone have now been released and has shown that this wearable technology headset is just as hazardous to drivers as texting behind the wheel on a cell phone. This comparison research on the augmented reality glasses … Read entire article »

Filed under: Gadgets, Technology News

What is the Future of Wearable Technology?

What is the Future of Wearable Technology?

The future of wearable devices is still uncertain. New devices are being unveiled on a seemingly daily basis as companies attempt to take advantage of the apparent demand for wearable technology. Many of the devices being offered by such companies have novelty value, but little practical use. Notably, one of the only sectors of wearable technology that has any significant activity has to do with tracking activity. Smartwatches, bracelets, and other such devices that keep … Read entire article »

Filed under: Augmented Reality, Gadgets

Google Glass assists in surgeons with better patient monitoring

Google Glass assists in surgeons with better patient monitoring

A recent study has shown that this augmented reality technology allows doctors to more easily watch vital signs. In a pilot study conducted by Stanford University, surgical residents who wore Google Glass augmented reality devices in order to be able to monitor the vital signs of their patients during simulated surgeries were capable of identifying complications more quickly and acting to address them more rapidly than the surgeons who did not have this wearable technology. The study … Read entire article »

Filed under: Augmented Reality, Gadgets, Health Care Industry, Mobile Apps, Technology News