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Pepsi creates a “Time Tunnel” with augmented reality technology

Pepsi creates a “Time Tunnel” with augmented reality technology

(adsbygoogle = window.adsbygoogle || []).push({}); The marketers (dubbed “pranksters” by some) at the soft drink company have struck again in the U.K. Last week, Pepsi launched a new augmented reality campaign under the cold and wintery London Bridge tunnels, which gave quite a surprise to some of the commuters traveling through on their way to and from work. Pepsi Max U.K. has launched several prank marketing campaigns of this nature in London While previous augmented reality campaigns by Pepsi … Read entire article »

Filed under: Augmented Reality, Mobile Marketing

Google Glass app from Jaguar displays augmented reality print ads

Google Glass app from Jaguar displays augmented reality print ads

This advertising design brings mobile marketing to an entirely new and interactive level. Jaguar has taken its new print ad campaign to an entirely new level through augmented reality and its app for Google Glass, cleverly encouraging consumers to interact with the experience of its villain-themed mobile marketing campaign. The brand has linked its ads from a range of different magazines through the Blippar app for various mobile devices. When using the Google Glass, smartphone, or tablet version … Read entire article »

Filed under: Augmented Reality, Gadgets, Mobile Marketing

Google Glass could bring millions in savings to KFC and other fast food chains

Google Glass could bring millions in savings to KFC and other fast food chains

These augmented reality glasses have the potential to save companies millions through improved worker efficiency. One of the largest fast food chains in the world, KFC, has recently run a trial using Google Glass, in which its employees were trained to use the device with a software program that was designed to help them to improve their overall efficiency rate. The parent company for that fast food chain, Yum Brands, could reduce its labor costs considerably. The training … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Augmented reality ads attack Vienna with a zombie invasion

Augmented reality ads attack Vienna with a zombie invasion

A digital signage campaign in the city is helping to launch the fifth season of “The Walking Dead”. The hit television show called “The Walking Dead” has started its fifth season in the United States, but when the zombie focused series prepared to air in Austria, its marketing campaign included a unique augmented reality element that added a gory boost to its signage campaign in Vienna. For two days, the city featured a “Scary Shelter” in a … Read entire article »

Filed under: Augmented Reality, Mobile Marketing

Augmented reality art tour set off by Pfister

Augmented reality art tour set off by Pfister

The hotel’s collection of Victorian art is going to be featured in this unique and high tech way. The Pfister Hotel has now announced its intentions to become the first hotel in the United States that will be showing off its Victorian art collection through the launch of an augmented reality art tour. By using AR technology, it helps to enhance the experience of the artworks on their own with additional media. In this specific circumstance, the augmented … Read entire article »

Filed under: Augmented Reality, Mobile Apps

Augmented reality “RoomAlive” from Microsoft is a game change

Augmented reality “RoomAlive” from Microsoft is a game change

This experience turns a player’s living room into the environment of the game, itself. The research division from Microsoft has stepped up its efforts from last year’s “Illumiroom”, which it demoed at CES, having come back with “RoomAlive”, which converts a living room into an augmented reality space with a highly interactive experience. The concept of Illumiroom was impressive, but in essence, it was strictly an extension of the game field of view. The rest of the game … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Dubai police will be using augmented reality in the near future

Dubai police will be using augmented reality in the near future

Law enforcement turns to Google Glass to help identify suspected criminals Law enforcement in Dubai are about to get very high-tech. The city’s police will soon be equipped with Google Glass, an upcoming augmented reality device that aims to change the way people see the world around them. The excitement surrounding Glass has diminished somewhat over the past year, but the device aims to be one of the most revolutionary AR headsets in the world, once … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Augmented reality mobile app from Google boosts user capabilities

Augmented reality mobile app from Google boosts user capabilities

The Ingress game is now giving its players the opportunity to create custom missions. The Google augmented reality game app called Ingress, that has achieved considerable attention in certain specific geographical areas is now expanding its possibilities and is enhancing its experience for users through the addition of more features. The Ingress game causes its players to have to choose from between two factions and capture portals. The augmented reality component of the game places these virtual portals … Read entire article »

Filed under: Augmented Reality, Mobile Apps