Virtual and augmented reality market is poised for growth

camera augmented reality

Report shows that the market for interactive technologies is accelerating Digi-Capital has released a report concerning the virtual and augmented reality market. These technologies are becoming more prominent throughout the world, with consumers showing a great deal of interest in software that can, quite literally, change the way they see and experience the world around them. Recently, augmented reality has experienced renewed support from companies like Google, which has invested $542 million into Magic Leap, a company specializing in mobile augmented reality. Virtual and augmented reality market to reach $150…

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Dubai police will be using augmented reality in the near future

google glass wearable technology

Law enforcement turns to Google Glass to help identify suspected criminals Law enforcement in Dubai are about to get very high-tech. The city’s police will soon be equipped with Google Glass, an upcoming augmented reality device that aims to change the way people see the world around them. The excitement surrounding Glass has diminished somewhat over the past year, but the device aims to be one of the most revolutionary AR headsets in the world, once t is eventually released. AR is gaining traction in the field of law enforcement…

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Westpac to launch new mobile commerce app using augmented reality

augmented reality technology Mobile commerce

New app will leverage AR technology to engage mobile consumers Westpac New Zealand is beginning to see the need to engage mobile consumers more effectively. As such, the bank has developed a new mobile application that leverages augmented reality. The use of this technology could put a new twist on mobile commerce, allowing people to view their bank information in a more dynamic and intuitive way. The application is currently slated for launch on the iOS platform in September of this year. AR technology is breaking out of the entertainment…

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Patent highlights Microsoft’s interest in augmented reality

Microsoft mobile augmented reality

New patent shows that Microsoft still has a strong interest in using augmented reality for gaming A new patent from Microsoft has been revealed, which was filed in January of this year. The patent further outlines Microsoft’s interest in augmented reality and how it can be used in gaming. Augmented reality has become quite attractive to the game industry because of its highly interactive nature. The technology can be used to change the way people see the world around them, allowing them to interact with digital displays that are highly…

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Sephora unveils augmented reality digital mirror

Sephora augmented reality

Sephora teams with ModiFace to produce innovative digital mirror French cosmetics brand Sephora has partnered with ModiFace, a virtual reality technology company, to create a digital mirror that leverages augmented reality. The mirror is, essentially, a monitor equipped with a camera that feeds visual information to the screen. Customers can use the digital mirror to try on eye shadow, which will appear on their face thanks to augmented reality. AR is becoming quite prominent in the marketing field as its interactive nature is becoming better understood. Businesses need to find…

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Google begins testing new feature for its augmented reality glasses

Google glass augmented reality glasses wearable technology

AR glasses can be controlled with a simple glance Google has been testing a new feature for its augmented reality glasses. The hype around Google Glass has begun to dissipate somewhat, but Google has been introducing new features to Glass on a regular basis. The company has yet to announce any official release date for its AR glasses, but there are several hundred of these products currently being used by developers and those in the tech industry. Google has been working on introducing new features that highlight convenience over novelty…

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Augmented reality may have a future in medicine

augmented reality medicine

AR continues to gain attention as a practical medical tool Augmented reality is well on its way to establishing itself as a premier medical tool. The technology has long been considered little more than a gimmick used to entice consumers and provide entertaining digital content to people with smartphones and tablets. AR has recently been seeing more practical uses, however, especially when it comes to the medical field. Doctors are beginning to take AR more seriously and utilize the technology in surgeries and in providing patients with more detailed information…

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Augmented reality firm raises $1.5 million in Seed funding

Augmented Reality apps

ResolutionTube wins more financial support ResolutionTube, an augmented reality collaboration platform, has announced that it has raised $1.5 million in Seed funding from the Madrona Venture Group and various other private organizations. Investors have taken an interest in ResolutionTube’s interest in developing mobile augmented reality experiences that could replace traditional customer service. The company believes that customer service can be made more effective and engaging through the use of interactive technologies that are not already present in this particular field. AR expands beyond entertainment Augmented reality is most often associated…

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Atheer Labs seeks support for its augmented reality glasses

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Firm launches Indiegogo campaign Atheer Labs, a technology firm, has launched a campaign through Indiegogo, a popular crowdfunding platform, for its new augmented reality glasses. A great deal of hype has come to surround the concept of AR glasses in recent years as more technology firm work to develop their own high-tech eyewear. Google is, perhaps, to blame for the majority of this hype as it has been promoting its Glass eyewear aggressively. Atheer Labs believes that this hype could translate into actual financial support from consumers that are interested…

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Infinity Augmented Reality praises Google Glass

Google Glass Augmented Reality

Company expects that Glass will dominate the market at launch Infinity Augmented Reality, an augmented reality firm based in Israel, believes that Google Glass will be a dominating force in the AR market when it is released. Google Glass does not have an established release date as of yet, but the product has managed to generate a significant amount of hype throughout its development. Glass is Google’s attempt to integrate technology ever further in to the lives of people around the world and these high-tech glasses leverage augmented reality technology…

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Vuzix makes augmented reality eyewear more practical

Vuzix Augmented Reality Glasses

Company unveils new AR glasses Vuzix, a company specializing in high-tech eyewear, has unveiled its new pair of augmented reality glasses. AR glasses are becoming quite popular in the technology field, especially as the capabilities of augmented reality become better understood. The technology has attracted significant interest from certain industries, such as construction and health care, because of how it can be used in a practical sense. Indeed, the practicality of AR is one of the things that Vuzix is promoting for its new high-tech eyewear. New glasses designed to…

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