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Westpac to launch new mobile commerce app using augmented reality

Westpac to launch new mobile commerce app using augmented reality

(adsbygoogle = window.adsbygoogle || []).push({}); New app will leverage AR technology to engage mobile consumers Westpac New Zealand is beginning to see the need to engage mobile consumers more effectively. As such, the bank has developed a new mobile application that leverages augmented reality. The use of this technology could put a new twist on mobile commerce, allowing people to view their bank information in a more dynamic and intuitive way. The application is currently slated for … Read entire article »

Filed under: Augmented Reality, International, Mobile Apps, Mobile Commerce, Technology News

Patent highlights Microsoft’s interest in augmented reality

Patent highlights Microsoft’s interest in augmented reality

New patent shows that Microsoft still has a strong interest in using augmented reality for gaming A new patent from Microsoft has been revealed, which was filed in January of this year. The patent further outlines Microsoft’s interest in augmented reality and how it can be used in gaming. Augmented reality has become quite attractive to the game industry because of its highly interactive nature. The technology can be used to change the way people see … Read entire article »

Filed under: Augmented Reality, Technology News

Sephora unveils augmented reality digital mirror

Sephora unveils augmented reality digital mirror

Sephora teams with ModiFace to produce innovative digital mirror French cosmetics brand Sephora has partnered with ModiFace, a virtual reality technology company, to create a digital mirror that leverages augmented reality. The mirror is, essentially, a monitor equipped with a camera that feeds visual information to the screen. Customers can use the digital mirror to try on eye shadow, which will appear on their face thanks to augmented reality. AR is becoming quite prominent in the … Read entire article »

Filed under: Augmented Reality, Fashion/Art, Gadgets, Technology News

Google begins testing new feature for its augmented reality glasses

Google begins testing new feature for its augmented reality glasses

AR glasses can be controlled with a simple glance Google has been testing a new feature for its augmented reality glasses. The hype around Google Glass has begun to dissipate somewhat, but Google has been introducing new features to Glass on a regular basis. The company has yet to announce any official release date for its AR glasses, but there are several hundred of these products currently being used by developers and those in the tech … Read entire article »

Filed under: Featured News, Gadgets, Technology News

Augmented reality may have a future in medicine

Augmented reality may have a future in medicine

AR continues to gain attention as a practical medical tool Augmented reality is well on its way to establishing itself as a premier medical tool. The technology has long been considered little more than a gimmick used to entice consumers and provide entertaining digital content to people with smartphones and tablets. AR has recently been seeing more practical uses, however, especially when it comes to the medical field. Doctors are beginning to take AR more seriously … Read entire article »

Filed under: Augmented Reality, Health Care Industry, Technology News

Augmented reality firm raises $1.5 million in Seed funding

Augmented reality firm raises $1.5 million in Seed funding

ResolutionTube wins more financial support ResolutionTube, an augmented reality collaboration platform, has announced that it has raised $1.5 million in Seed funding from the Madrona Venture Group and various other private organizations. Investors have taken an interest in ResolutionTube’s interest in developing mobile augmented reality experiences that could replace traditional customer service. The company believes that customer service can be made more effective and engaging through the use of interactive technologies that are not already present … Read entire article »

Filed under: Augmented Reality, Technology News

Atheer Labs seeks support for its augmented reality glasses

Atheer Labs seeks support for its augmented reality glasses

Firm launches Indiegogo campaign Atheer Labs, a technology firm, has launched a campaign through Indiegogo, a popular crowdfunding platform, for its new augmented reality glasses. A great deal of hype has come to surround the concept of AR glasses in recent years as more technology firm work to develop their own high-tech eyewear. Google is, perhaps, to blame for the majority of this hype as it has been promoting its Glass eyewear aggressively. Atheer Labs believes … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Infinity Augmented Reality praises Google Glass

Infinity Augmented Reality praises Google Glass

Company expects that Glass will dominate the market at launch Infinity Augmented Reality, an augmented reality firm based in Israel, believes that Google Glass will be a dominating force in the AR market when it is released. Google Glass does not have an established release date as of yet, but the product has managed to generate a significant amount of hype throughout its development. Glass is Google’s attempt to integrate technology ever further in to the … Read entire article »

Filed under: Augmented Reality, Technology News