OverstockArt.com has announced that it has officially launched m.overstockArt.com, its new mobile website. This is the latest in the company’s moves to maintain its current position as a top site in the online home décor industry.
With the addition of this new mobile site, customers of overstockArt.com are able to access the complete collection of over 60,000 decorative ceramic tiles and oil painting reproductions using their mobile devices with smaller screens.
According to overstockArt.com’s CEO, David Sasson, the company was responding to statistics such as the July 2011 Nielson report, which showed that mobile web is rapidly on the grow and that smartphones now make up 40 percent of the mobile phone devices in the United States. He added that due to this data and their own website’s analytics, which showed that their fastest growing market is mobile users, they have determined that boosting their mobile strategy would be an important step toward continued success.
The mobile site now works to provide consumers with the ability to browse, comparison shop, and perform product research, as well as use galleries that are easy to navigate and that were created for the mobile shopping environment. Moreover, they have also added a new “mobile friendly” framing tool so that customers will be able to create custom framing for their art using their mobile devices.
According to Sasson, this company milestone “is another milestone for our company as we seek new ways to accommodate our customers and make our products more accessible for them.”