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How to get started in mobile marketing

How to get started in mobile marketing

(adsbygoogle = window.adsbygoogle || []).push({}); Mobile marketing has reached the point of explosion, and it is now perfectly clear to most marketers and businesses that taking part in it and using its techniques is no longer an option. It’s a necessity. What isn’t quite as obvious is how to get started and how a marketer should guide a business into the channel for the first time. What are those critical first steps that should be taken from … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Top recommendations for the local-mobile return of pay per call

Top recommendations for the local-mobile return of pay per call

Pay per call is a service that gives marketers the ability to pay a flat fee for every call that results from a campaign or ad, and though it had shriveled over the years, the mobile explosion has made it likely that the advertising technique will come back with a vengeance in 2012. Local search is no longer limited to laptops and desktop computers, but is now working its way into the mobile universe, too, as … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

Top car manufacturers have failed to benefit from the full potential of mobile

Top car manufacturers have failed to benefit from the full potential of mobile

Technology performance company, Compuware Corporation, has unveiled its new U.S. Automotive Mobile Site Performance Index, which has shown that every one of the 23 mobile-optimized websites from the top auto manufacturers has shown to perform poorly on mobile devices. In August, the load time speeds for these sites ranged from 6.0 seconds to 18.7 seconds. A recent survey of customers indicated that when a mobile site takes longer than three seconds to download, 60 percent of … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States

OverstockArt.com announces its mobile website’s official launch

OverstockArt.com announces its mobile website’s official launch

OverstockArt.com has announced that it has officially launched m.overstockArt.com, its new mobile website. This is the latest in the company’s moves to maintain its current position as a top site in the online home décor industry. With the addition of this new mobile site, customers of overstockArt.com are able to access the complete collection of over 60,000 decorative ceramic tiles and oil painting reproductions using their mobile devices with smaller screens. According to overstockArt.com’s CEO, David Sasson, … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States

It’s not too soon to think about…M-commerce pros teach top practices for the holidays

It’s not too soon to think about…M-commerce pros teach top practices for the holidays

M-commerce is slowly making its way into North America after having made huge ground in other parts of the world, and businesses are starting to take notice and are seeking the best practices that they can use in preparation for the holiday season. Mobile marketing and commerce show a great deal of promise with regards to establishing and growing relationships between a consumer and a brand; particularly during the most important shopping season of the year. This … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing