New mobile commerce report reveals key trends about consumer mobile shopping

Mobile Commerce Report - Mobile Shopping

Ibotta’s report finds that 47% of consumers prefer shopping on their mobile device. In its first ever Mobile Commerce Report, Ibotta, the Denver-based mobile shopping app, revealed that there were key trends regarding how and when consumers engage in mobile shopping. Knowing these trends could help retailers strengthen their m-commerce strategies to reach and connect with new audiences in the future. Fewer consumers are shopping in-store retail locations today than five years ago. Over the last ten years, mobile shopping has significantly changed. Both mobile devices and retail mobile shopping…

Read More

Mobile transactions account for more than half of transactions made online

Mobile Transactions - Shopping via mobile phone

A new report reveals that consumers prefer mobile shopping. Criteo’s Global Commerce Review for Q2 of 2018 has revealed that mobile transactions are dominating online transactions. The report found that over 50% of online transactions made in many countries are now performed via mobile. Criteo analyzed data from more than 5,000 retailer in over 80 countries. The report took into account the activities, behaviors and preferences of shoppers across all devices and browsing environments. The data used, from which the company drew its conclusions, came from over 5,000 retailers in…

Read More

Australian mobile commerce is taking off among consumers standing inside stores

Australian Mobile commerce Trends

New research results from PayPal show that Aussies head to shops to make purchases on their phones. Australian mobile commerce has been taking off in a rather interesting way, says recent PayPal data released by the company. The research revealed a nearly 50 percent increase in the number of Australians purchasing products and services by way of their mobile devices. Mobile shoppers are using their devices to buy something at least once per week in that country. The PayPal data revealed one in four people prefer the Australian mobile commerce…

Read More

M-commerce apps have second highest download growth rate

tablet m-commerce apps

Gaming applications have held onto the top spot, but shoppers are clearly showing their love of mobile. A recent StartApp report has shown that m-commerce apps are second only to gaming applications when it comes to download growth rate. Moreover, the report predicts that there remains a great deal of room for additional growth. This growth rate has particular potential in the areas of popular music, photo and entertainment apps. According to the StartApp data, gaming applications have been downloaded by 78 percent of global device users. Not far behind,…

Read More

Mobile product searches lead to more purchases in-store

Mobile product searches

A new report indicates that consumers that smartphone based product searches are affecting their shopping decisions. Yieldbot recently conducted a study with Kantar Retail showing that consumers use mobile product searches to make in-store shopping decisions. The study underscored the influence of smartphones on the decisions shoppers make in-store. The research indicated that while word of mouth advertising from friends and family remains the top influencer when it comes to purchasing decisions, mobile product searches are increasingly influential. This implies that the impact of mobile marketing is also rising in…

Read More

US mobile shopping now used by almost 2 out of 3 consumers

US mobile shopping trends

New CTA Research data shows that m-commerce is now becoming quite a regular occurrence. As a growing number of people look to their smartphones for regular daily tasks, US mobile shopping has taken off along with the trend. In fact, the Consumer Technology Association (CTA) has published the Path to Purchase Using Mobile Devices Market Research report with details on this m-commerce shift. The CTA report states that both mobile commerce and online shopping research brings in-store purchases. This trend in US mobile shopping has had a considerable impact on…

Read More

Retail mobile commerce came close to flunking its report card

woman using mobile shopping apps commerce

A new NewStore report based on 112 different brands revealed a less than stellar average performance. NewStore has released its “State of Mobile Retail”, which is a kind of retail mobile commerce report card. The report revealed insight into the performance of 112 different retailers within the m-commerce ecosystem. The outcomes published within the report involved considering 500 data points regarding each of the retailers. The analysis of the various factors produced a retail mobile commerce score similar to a report card. The average outcome among all the retailers’ scores…

Read More

Cyber Monday m-commerce is hot but not enough to kill desktop

Cyber Monday m-commerce

Brick and mortar shopping as well as laptop based purchases are still holding strong in the U.S. With Cyber Monday m-commerce growing at a tremendous rate each year, many keep expecting in-store shopping and desktop to fall off the map. However, Black Friday and its in-person purchasing appears to be just as relevant as ever before. Moreover, laptop and desktop based shopping are still going strong. If mobile commerce is as strong as they say, shouldn’t Black Friday have been replaced by Cyber Monday? Many shoppers have had enough of…

Read More

Mobile shopping trends have become standard global commerce

mobile shopping confidence trends

People are now using smartphones and tablets for shopping to the degree that they are part of the norm. The Interactive Advertising Bureau (IAB) has released a mobile shopping trends report. It is titled “Mobile Commerce: A Global Perspective.” Within the report, the IAB showed that 75 percent of smartphone and tablet users are mobile shoppers. They had purchased at least one product or service over their mobile devices in the previous six months. The study took an in-depth look at the way mobile device users from 19 countries saw…

Read More

Tablet commerce trends in the U.K. show popularity with those aged 55 plus

tablet commerce trends

A new report showed a considerable inclination toward shopping over tablets among those aged 55 and up. Tablet commerce trends are showing positive tendencies when it comes to usage in the United Kingdom among those aged 55 and older. Shoppers within that age group are finding the larger screen mobile devices provides a positive experience. This, according to a new report published by Bronto Software based on a survey they conducted. Despite the fact that tablets are facing an uncertain future due to the nature of the smartphone market, one…

Read More

London mobile commerce has gone underground

London mobile commerce train

Shoppers are enjoying spending their time on the Tube hunting for and purchasing products. Underground train commuters are now spending a rising amount of time shopping over London mobile commerce channels as they use this opportunity to research products, compare prices and buy what they need. A recent study by Pay by Bank, a mobile payments provider, showed m-commerce is hotter than ever. Pay by Bank has determined that 39 percent of Tube riders are also checking out London mobile commerce opportunities by browsing for products and services as well…

Read More