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Mobile commerce at eBay is no longer separate from overall shopping

Mobile commerce at eBay is no longer separate from overall shopping

Von Schirmeister has announced that the company is no longer made up of individual channels. According to Alexander von Schirmeister, the eBay Europe vice president of marketing, operations, and advertising, the role of the company in retail is no longer defined by channels such as mobile commerce or online shopping, but is instead an overall shopping experience. Von Schirmeister said that “eBay is not m-commerce or e-commerce, it’s commerce period.” This announcement was made at the most recent … Read entire article »

Filed under: Commercial, Mobile Commerce, Trends

Mobile commerce gave U.S. retail a shot in the arm in April

Mobile commerce gave U.S. retail a shot in the arm in April

Last month, the U.S. Census Bureau reported that smartphones generated many sales. The U.S. Census Bureau has just released a study that showed that while mobile commerce and online shopping did experience a slowing at the start of the year, it also saw a considerable increase on a monthly and quarterly level in April. The total food services and retail sales for the first quarter this year increased by 3.7 percent over 2012. At the same time, the … Read entire article »

Filed under: Commercial, Mobile Commerce, Trends, United States

Mobile marketing data shows Apple device users have greater loyalty

Mobile marketing data shows Apple device users have greater loyalty

A recent survey has shown that Android device users are less likely to come back. When it comes to mobile marketing, one of the largest issues that is gaining the focus of the industry is in consumer loyalty to the brands that they use, and whether or not there are trends based on the operating systems that are being used by those shoppers. A recent study has shown that there is a difference between the loyalty of … Read entire article »

Filed under: Mobile Marketing, Technology News, Trends

Mobile commerce research shows 88 percent engagement

Mobile commerce research shows 88 percent engagement

Worldwide survey has shown a massive interest by consumers in smartphone content and shopping. A global consumer survey performed by the MEF in London has shown that 88 percent of smartphone media users are now engaging in mobile commerce and content. This is an increase over 2011, when the figure for engagement was 82 percent. This, according to the results of the annual survey, which have just been released. The research was performed in conjunction with On Device … Read entire article »

Filed under: International, Mobile Commerce, Trends

Mobile commerce share from iOS devices is 80 percent

Mobile commerce share from iOS devices is 80 percent

Apple devices make up the majority of all wireless online spending . The time has arrived that smartphones and tablets have become mainstream products, and people are using them for a growing number of daily activities, including shopping using mobile commerce websites. The more shoppers use these devices to make their purchases, the more Apple seems to take the lead. This is an important consideration as one of the most defining holiday shopping seasons for mobile commerce begins … Read entire article »

Filed under: International, Mobile Commerce, Mobile Marketing, Trends, United States

Mcommerce study predicts increase by 300 percent in 3 years

Mcommerce study predicts increase by 300 percent in 3 years

Though smartphones will play an important role over the holiday season, by 2015 there will be massive growth. The results of a recent study by Tapjoy have shown that while the next couple of months should be quite defining for mcommerce, over the next three years, the sector will increase by well over 300 percent (up to 362 percent in the United States). This will occur as more consumers buy smartphones and use them to make their … Read entire article »

Filed under: Fashion/Art, Featured News, Mobile Commerce, Trends, United States