Mobile marketing revenue at Google to hit $20 billion in 3 years

mobile marketing on tablets

mobile marketing on tabletsA Marin Software report has shown that these earnings are expected to skyrocket by 2016.

Noone can deny that mobile marketing and search have already become highly important businesses for Google, but a recent projection included in a Marin Software report is showing that revenues in this area will be skyrocketing over the next few years.

This new report with the lofty estimates were released this week and used Cowen and Company data.

The mobile marketing report suggests that by the year 2016, the mobile marketing search revenue at Google could reach $20 billion. According to the report, which applied the most recent data available through Cowen and Company, “Google earned $2.5 Billion in mobile revenue in 2011.” It went on to forecast that “by 2016, it’s estimated that mobile could drive $20 Billion in revenue for the search giant.”

This clearly represents explosive mobile marketing growth within quite a short period of time.

According to Marin, the adoption of tablets around the globe will provide a massive contribution to the fortunes that Google is raking in with paid search and other revenues. In fact, the report predicted that those devices would be driving one fifth of the search companies paid ad clicks in the United States before the end of this year.

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Considering that in December of last year, tablets were responsible for only 10.7 percent of the paid ad clicks, this will mean that this branch of mobile marketing will have to nearly double its performance in only a year’s time in order to keep up with the report’s forecasts.

When all is said and done, Google is typically believed to be keeping up with its mobile marketing revenues, having been expected to bring in $9.9 billion this year. Should it reach that goal, it will be a considerable improvement over the revenue that it drew in last year, which was $5.8 billion.

The Marin Software vice president of marketing and partnership, Matt Lawson explained the mobile marketing predictions in the report by stating that “While the rise of tablets is no secret, what’s interesting is tablet users are engaging with search ads and converting in ways that closely resemble desktop usage.”

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