Mobile friendly websites to become a virtual requirement by Google

Mobile Google search traffic

The search engine giant will be announcing a new massive shake-up that has been dubbed “mobile-geddon”. Google is getting ready to implement a massive change to its search engine recommendations in order to give more weight to sites that are mobile friendly, and to potentially cause those that haven’t smartphone optimized to experience far more than a slap on the wrist. This change could make a difference large enough to alter where people are shopping, eating, and learning. The changes being made by Google are slated to be released tomorrow,…

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Half of all revenues from mobile ads go to Google and Facebook

google browser texting

Last year, 50 percent of all revenues from smartphone and tablet based advertising went to these two giants. While Google still holds the position as the top earner through mobile ads, Facebook is quickly on the rise and is now starting to move into the territory that had previously been held by the top search engine. Together, however, the share of the mobile advertising market of the two companies is 50 percent. At a time in which the smartphone based advertising market has never been hotter, that 50 percent share…

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Mobile ads from Google Canada designed to avoid being “creepy” in 2015

Mobile Google search traffic

As Canadians spend more of their online time on smartphones and tablets, the company wants to be “appropriate”. Google Canada expects that consumers across that country will continue to grow their obsession with smartphones and tablets throughout 2015, and in response to this, they are hoping to be able to improve the appropriateness of their mobile ads. The company feels that it has learned a great deal about the channel over the last few years and is ready for the next step. According to the Google Canada managing director, Sam…

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Mobile marketing could benefit from Google tracking

Mobile Google search traffic

The search engine and tech giant is currently testing a way to track consumers from smartphone browsers to apps. Google has now developed a new method of overcoming the mobile marketing struggle that has occurred in the gap between visitors to websites and app users on the same smartphone or tablet, and is now testing this method of tracking, say recent reports. The online giant is now testing out a way to target consumers using mobile devices with all new tracking techniques. The new mobile marketing targeting method connects the…

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Google I/O places focus on cars, TVs, and wearable technology

Google I/O mobile sites

It is clear that the company is looking beyond smartphones to smartwatches and other mobile technology. The Google I/O was closely watched, yesterday, as the technology giant revealed some of its latest developments and goals, including its intention to spread outwards from the more “traditional” mobile, such as smartphones, into a range of new markets. The keynotes, while interrupted by two protestors, revealed considerable details for developers. For example, at the Google I/O, the spotlight was placed on the Android software that would be making its way into cars, televisions…

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Mobile technology market in smartphones still led by Android

Android mobile commerce

The operating system did face a bit of a slip in the United Kingdom, but not enough to lose its lead. Kantar Worldpanel ComTech has just published new mobile technology data that has shown that Android devices continue to rein supreme in the United Kingdom and they continued to dominate in smartphone sales from 2013 to 2014. That said, during that time, while they have maintained their lead, they did lose some market share. The competition that seems to be on the rise in the U.K. and that is stepping…

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Tablet commerce experiment from Google uses 3D technology

google sign Google Pixel and Pixel XL

It may be that the tech giant will have these mobile devices ready by late June for its developer conference. Google is working on a new angle in its tablet commerce, with the development of a new device that will be capable of capturing three dimensional images through its advanced vision abilities. The start of next month should bring with it the creation of approximately 4,000 prototypes of this device. This new tablet commerce device will likely be created in time for the Google developer conference (Google I/O) and will…

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Mobile marketing revenue at Google to hit $20 billion in 3 years

mobile marketing on tablets

A Marin Software report has shown that these earnings are expected to skyrocket by 2016. Noone can deny that mobile marketing and search have already become highly important businesses for Google, but a recent projection included in a Marin Software report is showing that revenues in this area will be skyrocketing over the next few years. This new report with the lofty estimates were released this week and used Cowen and Company data. The mobile marketing report suggests that by the year 2016, the mobile marketing search revenue at Google…

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How to Perfect the Augmented Shopping Experience

Augmented reality and technology Shopping trends

Between near field communication (NFC) and QR codes, retail shopping is transforming. All it takes is a quick tap of an iPhone or Android and customers are introduced to the next generation shopping experience. The perfect augmented shopping experience combines the appeal of online shopping and traditional shopping. While consumers are quickly embracing the augmented shopping experience, retailers are missing the mark. “The ability to instantly get reviews and price comparisons while shopping has completely broken down the business model of physical retail stores,” wrote Michael H for PhoneArena. “Some…

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Is NFC necessary for secure mobile payments?

Mobile commerce and the future

Or will other technology swoop in on the mobile payments market… When the topic is mobile payments, Google is quick to come to the forefront of a discussion, but as that company’s Google Wallet has been slower to catch on than some had predicted, and it is based on NFC technology, which isn’t yet available in the majority of smartphones, many are wondering whether near field communications technology is truly necessary for secure contactless payments to catch on. Many sources are starting to suggest that it could be five years,…

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