No marketing channel offers more potential to e-commerce marketers than organic search. But winning organic rankings doesn’t come easy. A constant effort must be made to stay abreast of the latest trends. These days, that trend is voice search. This is nothing new, but current levels of accuracy and usage are very much so. As consumers increasingly use their smartphones to search hands-free and the likes of virtual assistants like Alexa, Google Assistant and Siri enter more homes, voice search is set to explode. With this in mind, here’s how…
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Mobile Google search traffic makes up 57 percent of total queries
Recent research has shown that more people than ever are using smartphones and tablets for searching. Mobile Google search traffic is now comprising a tremendous 57 percent of all online searches, according to BrightEdge, a content performance marketing company. This has placed mobile site traffic ahead of traditional desktop sites. The study also determined that the types of searches conducted over mobile and desktop aren’t the same. In fact, it determined that 79 percent of searches were different between desktop and mobile Google search traffic. According to the BrightEdge report…
Read MoreA mobile optimized mobilegeddon may be headed to Bing, next
People performing searches on their phones and tablets may soon see smartphone friendly results first. Now that mobilegeddon has fully arrived at Google, where mobile optimized websites were given priority over those that were not designed in a way that would properly display and function on smartphones and tablets, it looks as though Bing will be headed in the same direction. Microsoft is altering the algorithm at Bing so that smartphone friendly sites will show higher on search results. Mobile browsing has become vitally important over the last few years…
Read MoreMobile trend experts compare the refrigerator to a smartphone
The latest mobile trend data is showing that as a society, we’re hungry people… and it’s not just for the food in our refrigerator; it’s for connected devices and digital content. We absolutely love our smartphones and tablets and we’re using these gadgets to do a growing number of things. From the moment a mobile gadget alarm goes off in the morning to the last time messages are checked at night, these devices have become extremely central to our lives, to the point that most of us don’t know exactly…
Read MoreMicrosoft redesigns its Bing page for mobile technology
The search site for smartphones and tablets now has a much more sleek and attractive appearance. Microsoft has now launched a brand new redesign of its Bing search engine site for mobile technology that is meant to reflect the attractive visual appearance of the version that had been created for desktop. The tech giant recreated the look of its smartphone friendly version in order to add similar imagery. The Bing homepage for mobile technology has now been recreated by Microsoft so that it has the same treatment as the desktop…
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