How to Make Your Ecommerce Store Voice-Search Friendly

Google smartwatch - Hear New Technology Talk Back - Woman listening

No marketing channel offers more potential to e-commerce marketers than organic search. But winning organic rankings doesn’t come easy. A constant effort must be made to stay abreast of the latest trends. These days, that trend is voice search. This is nothing new, but current levels of accuracy and usage are very much so. As consumers increasingly use their smartphones to search hands-free and the likes of virtual assistants like Alexa, Google Assistant and Siri enter more homes, voice search is set to explode. With this in mind, here’s how…

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Mobile Google search traffic makes up 57 percent of total queries

Mobile Google search traffic

Recent research has shown that more people than ever are using smartphones and tablets for searching. Mobile Google search traffic is now comprising a tremendous 57 percent of all online searches, according to BrightEdge, a content performance marketing company. This has placed mobile site traffic ahead of traditional desktop sites. The study also determined that the types of searches conducted over mobile and desktop aren’t the same. In fact, it determined that 79 percent of searches were different between desktop and mobile Google search traffic. According to the BrightEdge report…

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A mobile optimized mobilegeddon may be headed to Bing, next

bing qr code scanner mobile optimized search microsoft

People performing searches on their phones and tablets may soon see smartphone friendly results first. Now that mobilegeddon has fully arrived at Google, where mobile optimized websites were given priority over those that were not designed in a way that would properly display and function on smartphones and tablets, it looks as though Bing will be headed in the same direction. Microsoft is altering the algorithm at Bing so that smartphone friendly sites will show higher on search results. Mobile browsing has become vitally important over the last few years…

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Mobile trend experts compare the refrigerator to a smartphone

mobile devices technology summer - girls on phone

The latest mobile trend data is showing that as a society, we’re hungry people… and it’s not just for the food in our refrigerator; it’s for connected devices and digital content. We absolutely love our smartphones and tablets and we’re using these gadgets to do a growing number of things. From the moment a mobile gadget alarm goes off in the morning to the last time messages are checked at night, these devices have become extremely central to our lives, to the point that most of us don’t know exactly…

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Microsoft redesigns its Bing page for mobile technology

bing qr code scanner mobile optimized search microsoft

The search site for smartphones and tablets now has a much more sleek and attractive appearance. Microsoft has now launched a brand new redesign of its Bing search engine site for mobile technology that is meant to reflect the attractive visual appearance of the version that had been created for desktop. The tech giant recreated the look of its smartphone friendly version in order to add similar imagery. The Bing homepage for mobile technology has now been recreated by Microsoft so that it has the same treatment as the desktop…

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Google mobile search to assist Black Friday shoppers

Google mobile search holiday christmas black friday

Consumers planning to use m-commerce to research products ahead of the start of holiday shopping could benefit. This week, the web’s largest search engine has launched the latest way in which it will be assisting shoppers to better understand products head of Black Friday, by boosting its Google mobile search results features. From the comfort of their mobile devices, shoppers will be able to better research products using m-commerce. The latest feature of Google mobile search gives shoppers the chance to be able to benefit from improved m-commerce results with…

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Mobile marketing sees important shift in search activities

Mobile Marketing messages Campaign

It appears as though many device users are opting for apps instead of browser based engine queries. When it comes to the paid search element of mobile marketing, it looks as though the trend is moving toward apps such as Yelp, and are stepping away from the previously preferred use of search engines via browsers. This is representing a considerable threat to the dominance of Google when it comes to paid search. The reason that so many people are starting to choose apps is that there are so many of…

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Mobile marketing search discoveries from Google and Ipsos

mobile marketing search statistics

A new discovery revealed that 70 percent of smartphone searchers will use “click to call”. A survey conducted by Google an Ipsos revealed that driving phone calls is still a very important and effective mobile marketing channel, particularly when it comes to a specific website feature. The study revealed that the click to call button maintains a very high value to marketers. Regardless of whether the searcher arrives using paid or organic mobile marketing results, the survey indicated that the value of the click to call button is a high…

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10 Tips To Creating A Better Mobile Commerce Site

black friday mobile shopping record

More number of people are opting for surfing the net through their mobile phones. The advent of high quality smartphones has helped the cause, BIG TIME! On the other hand, it has also become important for a web designer to apply greater skill on building a high quality mobile site. A recent survey shows that 66% smartphone owners do shopping for their products through their mobile phone. Nevertheless, you must keep a few points in mind when you build a mobile commerce website in a better manner. Here are 10…

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Mobile commerce and search are headed in the right direction

Mobile Commerce News

After observing data over the last consecutive quarters, it is clear that money will be directed to smartphone shopping. Following the release of data from The Search Agency, the report on the topic suggests that there will be an increase in mobile commerce spending as retail and search experience a considerable push over that channel. The study showed that there has been strong growth in every sector throughout this year’s first quarter. The data that was released in the report indicated that, year over year, the mobile commerce spending for…

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Mobile marketing revenue at Google to hit $20 billion in 3 years

mobile marketing on tablets

A Marin Software report has shown that these earnings are expected to skyrocket by 2016. Noone can deny that mobile marketing and search have already become highly important businesses for Google, but a recent projection included in a Marin Software report is showing that revenues in this area will be skyrocketing over the next few years. This new report with the lofty estimates were released this week and used Cowen and Company data. The mobile marketing report suggests that by the year 2016, the mobile marketing search revenue at Google…

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