Mobile Marketing

Artificial intelligence influencer from Spain earns huge monthly income

11/30/202311/29/2023 L. Green

Artificial intelligence - Influencer on Social Media

25-year-old Aitana is a successful model from Barcelona and is entirely digital using AI. The Clueless, an influencer agency from Barcelona, Spain, created a model using artificial intelligence, and she has proven to be highly successful, earning as much as $11,000 per month. The creators of the model, Aitana, refer to her as the first Spanish AI model. The agency decided to create the artificial intelligence influencer model because they found that real-life human influencers and models were too difficult to work with and were unreliable overall. “We did it…

AR software head is leaving his position at Meta

11/28/202311/27/2023 Sam Lambert

Don Box is stepping down from his position within the company. Don Box, the head of AR software at Meta, is stepping down from that position within the social media company, according to recent media reports. This has led some to wonder about Meta’s future in developing its augmented reality glasses. Meta has been working on the development of AR software and hardware alike, specifically in the form of glasses. That said, many are now wondering what the future will hold for that tech now that its Vice President of…

Meta artificial intelligence Emu Edit and Emu Videos tools launch

11/22/202311/21/2023 John Montgallo

Artificial Intelligence - Person using phone features

The social media platforms company has rolled out the AI tools for Facebook and Instagram posting. In mid-November, Meta Platforms announced the launch of two new features using artificial intelligence to edit videos that users can then post to Facebook or Instagram. The first feature is called Emu Video and produces 4-second videos for users to share. Emu Video uses artificial intelligence to pair a description with an image or photo with a caption prompt. The second feature is called Emu Edit, which gives users the opportunity to easily edit…

Amazon’s Consult-a-friend mobile commerce tool adds social component to shopping

11/20/202311/19/2023 Jorge Gonzalez

Mobile commerce - Shopping Online via phone

The massive online marketplace is letting shoppers talk to people they know for purchasing advice. Amazon has been working on making its mobile commerce experience more social and collaborative, and its latest feature, Consult-a-Friend, is letting shoppers ask people they know for buying advice. The feature is meant to provide online shoppers with an experience more similar to in-person shopping. Amazon is looking to streamline the mobile commerce experience when it comes to asking people for their opinions regarding what they want to buy. While it is possible to talk…

Google rolls out augmented reality advertising for eye and lip products

11/07/202311/06/2023 Sam Lambert

Augmented reality - Tubes of lipstick shades

The search giant has announced the launch of its AR Beauty ads targeting smartphone users. Google recently announced that it has launched a new form of augmented reality advertising option for eye and lip products in the beauty industry. The AR Beauty ads are designed to let smartphone owners use a “virtual try-on” of advertised products. Though the augmented reality marketing campaigns are initially meant exclusively for eye and lip products, the intention is to expand the availability of AR Beauty ads to include other products of this nature, the…