This past June, the U.S. Postal Service launched a QR code initiative in which the codes were attributed to nearly all standard mail. The initiative was part of a marketing campaign through which the postal service offered commercial mailers a 3% discount on first class and standard mailing options. Tom Foti, manager of marketing mail for the agency, opted to adopt the codes for the campaign in an attempt to increase mailing volume. Initial reports from the agency show that the campaign may have been successful in its goals. The…
Read MoreQR code campaign from the U.S. Postal Service is a success
