Pacific Natural Foods, a provider in organic food and beverages, will be incorporating QR codes to better engage their customers. They will use the codes as a means of bringing their products, recipes and cooking demos to consumers at large. Pacific Natural Foods will be showcasing the codes at their booth during the Natural Products Expo West this weekend. QR codes have long been used as a tool for marketing but Pacific Natural Foods wants to do more with them than just sell product, they want to educate consumers about…
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Big wine contest promoted with QR Codes
Oregon based winery, R. Stuart & Co., have launched their latest campaign that is making use of QR codes on their recently release Big Fire Pinot Gris wine. The codes, when scanned using a smart phone, will invite consumers to participate in the company’s “Me and My Big Fire” contest on YouTube. The contest was developed by Maria Stuart, co-owner of the winery, alongside marketing firm LynkSnap. The contest is calling for fans of the Big Fire wine brand to submit videos about their experiences with the wine. A sample…
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