Starbucks mobile payment app with nfc Archives

Starbucks rules over the m-commerce world

12/08/201112/08/2011 Jorge Gonzalez

Starbucks cashless store Mobile Marketing

Since the initial launch of the Starbucks app in January 2011, its rate of mobile transactions through smartphones has doubled, and has broken the 26 million mark. These figures mean that the café chain has surpassed all of the more obvious mobile leaders, including Google, PayPal, eBay, Visa, and MasterCard. According to a press release by the company, within the last nine weeks alone, mobile devices were used by Starbucks customers in order to complete approximately 6 million transactions, which is an increase of three million transactions over the first…

Starbucks forges ahead for mobile payments.

06/19/2011 Stephen Vagus

A number of big tech-based companies, such as Google, have promised that NFC technology will revolutionize mobile commerce, eventually. Starbucks is unwilling wait for the day Google released their much hyped Google Wallet, a mobile payment platform for smart phones, and is expanding their already popular mobile payment application to the Android market. The coffee giant has seen success with their mobile payment application for months. The app’s first incarnation is a gift card which shoppers were able to use to purchase drinks by waving it in front of a…