Time Inc. has launched their mobile campaign for the latest Sports Illustrated “Swimsuit Edition,” aiming to connect print readers with digital content through use of QR codes. The codes and their use were developed by the mobile technology company Nellymoser. Print has long been suffering from the stigma that it is bordering extinction since the advent of the Internet. With so much information readily available online, it has been difficult for publishers to buck the notion that print is dead. Many have taken to the belief that mobile tablets like…
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