qr code marketing techniques Archives

5 QR code techniques that encourage consumer engagement

12/30/201112/30/2011 Jesse Collins

QR codes have come a very long way since their original use as a car part tracking solution, and their purpose is continuing to expand with the growing penetration of smartphones that have the ability to scan them for various outcomes. Marketers can provide consumers with any number of different forms of interactive experience that can help to spread a message and boost sales at any time of day or night, no matter where the device user may be. Among the various QR code opportunities that have been discovered so…

Radisson launches new social media marketing campaign driven by QR codes

07/06/201107/06/2011 Jorge Gonzalez

Radisson Edwardian Hotel Chain QR Code Campaign

Social media is universally recognizable. More people are connected to some form of social network than ever before, partly due to the expansion of mobile technology. The extreme popularity of social media sites has never been more apparent to businesses that are beginning to adapt to a changing world, both socially and technologically. Now social networks have become a popular venue for marketing campaigns, particularly those looking to capitalize on interactivity through the use of QR codes. Radisson Edwardian, a prominent hotel chain in the UK, is one such…