The practice of promoting films through QR codes is becoming more and more popular. Usually, the codes are tucked away in the corner of posters and other print material. However, there may be promise in using a designer code as the focal point of the promotional effort. Such a code is in use for the upcoming movie Bob and the Monster – a documentary about musician Bob Forrest and his struggle with drug addiction. The posters are popping up all over Los Angeles, California, and the QR code taking up…
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