Near field communication technology is being used to boost value and exclusivity for customers. Fashion NFC tags have come a long way since the first time Adidas used the technology for its shoes in 2014. Now, almost a decade later, brands are seeking to provide customers with an expanded digital experience using near field communication technology. The tech has become essentially ubiquitous in web3 ecosystems and among luxury brands. While NFC tags have become quite commonplace, not all brands that have invested in the technology have successfully integrated them into…
Read MoreNFC tags are becoming more popular among fashion brands
