Mobile technology may not be as safe and innocent as once thought

mobile security smartphone kill switch

As mobile technology continues to evolve, it is constantly pushing the boundaries of security. Augmented reality has already been shown to present a very real threat to a person’s privacy, but smart phones harbor many tools that can be used against their owners. One tool, in particular, is seemingly harmless and is most often associated with the emergence of mobile commerce. NFC technology, though still in its infancy, has the potential to completely nullify any security methods used to protect a person’s identity or a company’s sensitive business information. Near…

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Subway to launch NFC campaign this fall, set to establish itself as a leader in mobile commerce

Mobile Marketing Subway

As mobile commerce continues to gain momentum, Subway Restaurants is poised to set the standard in the industry of contactless payments. The worldwide sandwich company was the first to hop on board Google’s ambitious mobile wallet project. This move made the company the first global franchise to consolidate transactions on a singular mobile platform. Now, Subway is ready to begin putting mobile payments to the test and will be introducing NFC terminals to five markets throughout the world later this year. Subway’s acceptance of NFC-powered payments is one of rationality,…

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