Leading company in multi-channel mobile commerce and engagement, Digby, has just launched its new mobile platform, Localpoint, which provides location-based marketing capabilities, as well as mobile commerce and analytics for top companies and brands in their industries. The platform uses powerful web-like analytics within mobile commerce efforts, as well as in the actual physical location of a brand’s store, in addition to geo-targeted mobile messaging tools. This lets Localpoint provide brands with the ability to influence, appeal to, comprehend, and own, the relationship they have with their customers across the…
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Leaving a breadcrumb trail behind with QR codes
On the heels of news that Google will no longer be supporting QR codes, many have written off the small, black and white boxes as a thing of the past. While there is no doubting Google’s influence in the various industries it operates, those free of corporate ties are putting the codes to good use, seemingly unaware that any big name companies have shrugged off the technology. Such is the case with Rio Akasaka, a Master’s student at Stanford. Akasaka has launched a new website that makes use of QR…
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