Understanding marketing and advertising complexities is often challenging, particularly in deciphering how ad spending converts into profit. Traditional metrics frequently spotlight revenue, bypassing the critical aspect of profitability. This is where ProfitMetrics makes an impact, employing POAS to refine profitability monitoring and informed marketing decision-making. Recognizing the effect of every dollar spent on your bottom line is crucial for business expansion. Focusing on POAS provides a unique advantage: a transparent view of your marketing’s true profitability. This strategy refines marketing efforts in real-time, focusing on maximizing profit, not just revenue.…
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How To Rebrand Your Brand On Digital Without Losing Customers?
Redoing your website can really refresh the image of your business and also attract new customers. But if we talk about your existing customers, all these changes might be less beneficial for your existing customers. While you have invested both your time and money in building a brand, updating the same can be less recognizable to your existing customers. In addition to this, your existing clients may also think about whether you are changing something else or not. Rebrand Your Brand On Digital Without Losing Customers Along with getting new…
Read MoreWhy You Need to Be Embracing Technology in Your Start-Up Business
As times move quickly, it is important to stay up to date, if not ahead, of what technology trends there are going on in business. Running a business can be a lot simpler and a lot quicker if you move towards embracing technology as and where you can. On the other hand, if you do not embrace technology and subsequent developments, then you will surely find yourself on the backfoot, well behind your competition, which is not where you should be at any time. From your new business premises to…
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