augmented reality print Archives

Layar unveils augmented reality services for publishers

06/11/201206/11/2012 Stephen Vagus

Layar to shift focus away from mobile applications Layar, a leading developer of augmented reality software, is often considered a front-runner in the market of mobile augmented reality applications. The company first gained acclaim shortly after being founded in 2009 with its Layar augmented reality browser. The browser allows consumers to interact with their surroundings in a new way by presenting them with a wealth of digital content. In the following years, the company has released a number of new mobile applications, many of which have proven popular. Layar has…

Marvel releases first issue of its augmented reality comic series

04/11/2012 Stephen Vagus

Augmented reality and comics make the perfect match. Acclaimed comic and entertainment giant Marvel has released the first issue of its new augmented reality line of comics. The line, called “ReEvolution,” is meant to appeal to tech-savvy comic fans that have been growing interested in augmented reality technology. Avengers Vs. X-Men Infinite #1 is the first comic in the series and is one of the first comics in the world to have AR components. The comic can be brought to life through the use of the Marvel App, which…