When it comes to sales and a question: “What is cold lead?”, it refers to someone who has not previously interacted with your company. They may have seen an advertisement or social media post, but know nothing about your products or services. The Concept of a Cold Lead A cold lead is a contact who has not previously interacted with your company. They may have seen an advertisement or social media post but know nothing about your products or services. It is believed that there are always fewer cold leads…
Read MoreDay: August 22, 2022
Apple Pay snags 48 percent of mobile wallet use
Even with this massive share, its use represents only a tiny fraction of total retail payments. Mobile wallet use is beginning to take off, and Apple Pay is leading the way with a considerable market share. That said, even with such a high position among transactions made via smartphone, it barely represents a sliver of total in-store payments. The use of these payment apps for in-store commerce is rising but is barely there next to cash and cards. The new PYMNTS report titled “Mobile Wallets Adoption: Apple Pay @8 –…
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