Articles Comments

QR Code Press » Entries tagged with "why are some colored"

Lowes new look sporting Microsoft Tags all over the place!

March 31st, 2011 | Add a Comment

Improving home improvement may sound redundant, but to the home improvement retailer Lowes, it was something that needed to be done. In 2010, Lowes started a new business campaign that would help redefine them and reintroduce them to the consumer market. When the economy took its downturn several retail businesses felt the crunch. Consumers had very little to spend, and when they did spend, they did their homework; looking for goods with the best value for the price. During this time, Lowes decided to reunite with people, on a more personal level. “Experience. Lowes. Let’s build something together.” This became their new theme; offering shoppers, service and value they could trust. In 2011 the next phase of their campaign has rolled out; a new design and format for their magazine, “Lowes Creative … Read entire article »

Filed under: Commercial, Featured News, Mobile Marketing, United States

Colorful and Interactive Marketing Signage

March 7th, 2011 | Add a Comment

Herbal Essences has introduced a new retail campaign making use of QR codes and Microsoft Tags on in-store signage. The codes will enable shoppers to view detailed information about hair care products. Customers will also be able to find information on what products that best suit their hair type. The campaign will appear in more than 53,000 stores around the country, according to the company. The campaign will make use of Microsoft Tags along with QR codes. The Tags are being considered the next generation of barcode technologies. 2d barcodes are becoming the primary method of providing interactive experiences for smart phone users. More companies are making use of the codes as a means of offering exclusive content to their consumers, whether that is in the form of video, text or … Read entire article »

Filed under: Commercial, Fashion/Art, Featured News, United States

Will the big black and white guy survive in the U.S.

February 20th, 2011 | Add a Comment

Not everyone seems to be on the bandwagon for these cute little, black and white, square boxes, known as QR Codes. Are they just misunderstood by the less-than-technically-savvy consumer? After all, they are a progressive advance to advertising and the way we communicate. Facebook, YouTube and Twitter all seemed like an outrageous fad when they first came on the scene. Then advertisers started thinking about the millions of viewers worldwide. That’s when the light came on. Facebook was said to have 2010, fourth quarter profits around 250 million. The majority of this was from brand advertising. Marketing consultants, advertisers and countless others are looking to the next, hot thing that will make money. Many feel that QR Codes are the answer. Japan has been using them for years, as well as, a … Read entire article »

Filed under: Commercial, Entertainment Industry, Fashion/Art, Featured News, International, Social Media Marketing, Trends, United States