QR Code Press

Businesses in Australia prefer email regardless of appeal of Facebook, Twitter, and SMS

08/27/201108/27/2011 Jennifer Goula

A top email and cross-channel marketing solutions company based in Australia, Responsys Inc., has announced the outcome of their second yearly Big Australian Report, which is the biggest study to examine the digital marketing behaviors of Australian corporations. This year’s Big Australian Report indicated that there was a notable increase in the number of marketing messages being sent to Australians. For instance, companies in that country were sending ten times more social messages, three times more mobile messages, and one third as many emails within the previous fiscal year when…

The top rules for effective social marketing

08/20/201108/19/2011 Sam Lambert

Social marketing is a vital part of any business or brand’s marketing mix, and it is important that execs and marketers alike recognize the top rules for keeping up with the latest and make sure that marketing efforts are as effective as possible. To execute a marketing strategy with Facebook, Twitter, Google+, and other top social media networks, there are six rules that should be acknowledged: • The social media sandbox is growing – Though Facebook continues its rein over the social media marketplace, there are a number of other…

Marketing Trends Turn to Social Media as a Critical Tool

06/12/2011 Sam Lambert

Social media’s presence throughout the personal and professional online world has allowed it to rapidly become a foundation tool for marketing campaigns among companies ranging from independent entrepreneurs and small businesses to large multinational corporations. This is the result of the popularity and ever-present nature of social media, as well as the fact that among users of these platforms – such as Facebook, Twitter, and LinkedIn – 75 percent have viewed or connected their profiles with company pages, and 69 percent follow status updates and blogs. The methods of social…

Get social media marketing down pat

05/29/201105/22/2011 Jennifer Goula

A study that surveyed 25 of the top leading retailers in the UK discovered some common mistakes being made when it came to marketing and interacting through social communities. Bad social media can hurt your company, just as good social media can help it. If you aren’t familiar with social media, you should visit a few sites and do some research to see how it works. Social audiences are smart and savvy. It will take more than pushing sales at them to win their favor. Here are some commonly made…

Social media is very fashionable these days…

05/11/201105/11/2011 L. Green

The powerful world of mobile and social media has proven its worth when it comes to being a solid tool for businesses to use to connect with their customers. Now in its second year, the Fashion 2.0 Awards are going strong. Fashion brands and merchants have both discovered how connecting with consumers on social media blogs can change the way people see the fashion industry. Fashion moguls have discovered digital is the place to be. It’s like the fashion revolution is happening all over again. The Fashion 2.0 Awards was…