The powerful world of mobile and social media has proven its worth when it comes to being a solid tool for businesses to use to connect with their customers. Now in its second year, the Fashion 2.0 Awards are going strong. Fashion brands and merchants have both discovered how connecting with consumers on social media blogs can change the way people see the fashion industry.
Fashion moguls have discovered digital is the place to be. It’s like the fashion revolution is happening all over again. The Fashion 2.0 Awards was started last year and is continuing to make big news for itself. The highly anticipated awards show has categories for Top Innovator, Online Video, Facebook, Twitter, Next Big Thing in Tech and three other categories.
Industry peers and fashion fans nominate the candidates to recognize innovative fashion brands for their outstanding achievements and communication strategies across digital media networks, blogs and channels. The social media campaigns and Fashion 2.0 Awards seem to have breathed new life into an industry that was behind in the marketing times, and stagnate.
Brands have started embracing all aspects of social media and experimenting outside the box with 3D technology, mobile marketing and streaming video. The new approach seems to be paying off in spades for the industry, and pulling in fashion lovers old and new.
Donna Karan, also known as DKNY, made a big impression by winning four of the eight categories awarded. Beating out big name players like Gucci and Bergdorf Goodman, DKNY won Best Twitter, Best Mobile App, Best Blog and Top Innovator.
Tumblr, a microblogging platform, has become a big favorite of the fashion world. Fashion director for Tumblr commented on two particular brands that are using the Tumblr site to full potential; Oscar de la Renta and Kate Spade. Both use content to target their social audiences.
Other big winners included Levi’s for Best Facebook Page, Armani Jeans for Best Website, and Bluefly for Best Online Video. The once below the curve fashion industry has made up for lost time and is showing that fashion is still very much alive.