Wendy’s mobile ads on Facebook have a Snapchat style

wendy's QR codes mobile ads

The fast food chain is creating interactive burgers through the use of GIFs and videos. Just as brands start tinkering with the mobile ads in the new full screen Facebook style, Wendy’s is working on using this new format in a whole new and creative way that they hope will encourage considerable interaction from consumers. The fast food restaurant chain is using images, videos and GIFs to illustrate how their burgers are made, layer by layer. The layers of the hamburgers are all displayed and added to each other, including…

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Mobile payments now available at Wendy’s

wendy's QR codes mobile ads

This will allow smartphone users to leave their credit cards at home when they purchase their meals. When you head out for some fast food at Wendy’s the next time, you can use your smartphone and the quick service restaurant’s official app to be able to make mobile payments and complete the transaction at the counter. The majority of the American locations (approximately 5,800) now have this feature. The mobile payments method that has been chosen is one that allows American customers at Wendy’s to be able to transfer cash…

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Burger King takes a step into the mobile payments field

burger king mobile payments

Burger King prepares to launch new mobile commerce application in coming months Burger King is preparing to break into the mobile payments space more aggressively with the launch of a new application. The company plans to make this application available within the next few months and it will be supported by more than 7,000 Burger King stores throughout the U.S. Engaging mobile consumers is becoming quite important for a wide range of companies, especially those in the quick service restaurant space. Consumers are becoming more mobile-centric, and businesses that do…

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QR codes are the heart of a new partnership with Wendy’s

wendy's QR codes mobile ads

The fast food restaurant chain is now working with NeoMedia Technologies Inc. for its mobile marketing. It has recently been revealed that the fast food giant, Wendy’s, is now partnering with NeoMedia Technologies Inc. – a mobile barcode management solutions provider – in order to make the firm the exclusive service provider for QR codes for the restaurant chain’s branded promotional activities. This was revealed within a news release that said that NeoMedia’s Neosphere product will be central to campaigns. NeoSphere is the firm’s engine for enterprise grade generation and…

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Mobile payments app feature launched by Wendy’s

wendy's QR codes mobile ads

The fast food chain’s application will now allow users in three American markets to pay with smartphones. Wendy’s has just announced that it is piloting a mobile payments program within three of its American markets, which will allow customers there to be able to pay for their purchases through the use of their smartphones. If this trial program proves to be successful, then it could mean the expansion of this option to other locations. The My Wendy’s application for users in Austin, Texas, Portland, Oregon, and Albuquerque, New Mexico will…

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