Tag: using qr codes

Number of adult American QR code users increases by 1 percent since 2010

Sam Lambert
QR code

A new Forrester Research study’s findings have been released, and they show that among American adults, 5 percent are using QR codes with their smartphone devices. This is an increase of 1 percent over last year’s figures. When compared to the adoption by consumers, QR code reading software has grown significantly more quickly, while at the same time the adoption of the codes by companies using the 2 dimensional barcodes as a part of their marketing strategy has grown at a notably slower rate. According to Julie Ask, the author…

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QR stores make an appearance at German train stations

John Montgallo
German Train Stations

QR coded stores have begun appearing in Germany. The stores are akin to those that had once been seen at train stations in South Korea, brought to the country by British retail giant Tesco. The German stores are a product of Budnikowsky, a popular drugstore, and have also been showing up at train stations throughout the country. Indeed, Budnikowsky derived inspiration for the stores from Tesco, who have seen relative success with their venture. The company hopes that QR stores will take root in Germany. The stores feature a wide…

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Red Bee Media launches animated QR code campaign for BBC’s new drama The Fades

Jesse Collins
The Fades QR Code

QR codes have won a valuable spot in the world of marketing. The barcodes are largely responsible for the take off of mobile marketing, allowing advertisers to engage mobile consumers wherever they may be. Despite their associations with mobile technology, QR codes are quite static, which can be problematic when marketers are vying for the sometimes fickle attention of mobile consumers. Marketers have had to come up with some creative strategies using QR codes to catch the attention of consumers. Red Bee Media, a media management company based in the…

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Hallmark to launch holiday collection of cards featuring QR codes

QR Code Press
Hallmark Greeting Cards Headquarters

Hallmark, the ever popular greeting card company, is preparing for the holiday season by launching a new line of Halloween cards for kids. The cards will feature lovable characters from some popular movies and TV shows, such as Scooby Doo and Disney’s Cars. The cards will also include a feature that may not be recognizable to most children: A QR code. Hallmark has taken note of the usefulness of the 2d barcodes and has adopted them in order to connect with consumers. The codes will be stamped on the back…

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A new edge for the thespian community

John Montgallo

QR codes have been used in a plethora of marketing endeavors as a way to connect directly with consumers. The barcodes often see success in the field and are becoming a herald for innovative mobile marketing in western society. However, their use can apply to much less conventional forms of marketing. Some individuals have taken to using QR codes to brand themselves rather than products, in an effort to establish a quickly identifiable persona. Any assortment of information can be associated with QR codes. The code can be linked to…

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