Mobile shopping share of e-commerce is spiking this year

Mobile shopping share - mobile phone and laptop

In 2020, retailers are recording more digital conversions over smartphones than in previous years. Only a handful of years ago, the mobile shopping share was next to irrelevant in the grand scheme of e-commerce. Though it was relatively certain that smartphones would be a vital platform for making purchases, it hadn’t happened yet. In 2014, smartphones and tablets accounted for only 13 percent of al digital sales. Moreover, those numbers were for orders much different than those of today’s mobile shopping share. At that time, the trend clearly showed that…

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Dote launches new live-streamed Shopping Party feature

Shopping Party - Teen girls using smartphones on bench

Dote users can now enjoy a unique mobile shopping experience. Dote, the social shopping app designed for Gen Z consumers, is introducing “Shopping Party.” This new feature offers users a live, interactive video retail experience via their mobile phones that’s meant to recreate the experience of shopping in a mall with friends. The feature allows for Dote creators to livestream with their followers. Via Shopping Party, Dote creators can livestream with their followers. Dote creators are social media influencers and there are currently about 450 influencers. Examples of notable Dote…

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Mobile commerce shopping is central to consumer retail experience

mobile commerce shopping

App Annie report shows m-commerce is a vital step along the customer purchasing journey. The retail industry has reached the point that it isn’t surprising to hear that mobile commerce shopping plays an important role. That said, according to App Annie, smartphone shopping is playing a central and critical role along the complete retail journey. American retailers are no longer able to think of m-commerce as simply an optional luxury. The report shows that the mobile commerce shopping trend has made a mobile strategy a necessity for retailers that want…

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Holiday mobile commerce will play a leading role for Americans

holiday mobile commerce shopping

Shoppers are expected to use their smartphones more than desktops when looking for sales. Holiday mobile commerce will be taking the top spot in the United States today as shoppers turn to smartphones. That said, while the majority of traffic is expected to come from mobile devices, desktop users are still behind the most retailer revenue. Predictions say that 53 percent of online shopping traffic will come from mobile devices today. That said, just because holiday mobile commerce is expected to be powerful this year, it doesn’t mean it’s easy…

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Smartphones are beginning to drive the growth of mobile commerce

mobile commerce future smarphone

More consumers are beginning to rely on smartphones to shop, not tablets More consumers in the United States are becoming comfortable with the concept of mobile commerce, and many are beginning to rely on their mobile devices to research and purchase products both in physical stores and online. In the past, consumers had shown favor for tablet devices when doing their mobile shopping, as the larger screens of these devices allowed for a better shopping experience. Now, however, smartphones may be driving the growth of mobile commerce. 67% of adults…

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