Mobile commerce shopping is central to consumer retail experience

mobile commerce shopping

App Annie report shows m-commerce is a vital step along the customer purchasing journey. The retail industry has reached the point that it isn’t surprising to hear that mobile commerce shopping plays an important role. That said, according to App Annie, smartphone shopping is playing a central and critical role along the complete retail journey. American retailers are no longer able to think of m-commerce as simply an optional luxury. The report shows that the mobile commerce shopping trend has made a mobile strategy a necessity for retailers that want…

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Holiday mobile commerce will play a leading role for Americans

holiday mobile commerce shopping

Shoppers are expected to use their smartphones more than desktops when looking for sales. Holiday mobile commerce will be taking the top spot in the United States today as shoppers turn to smartphones. That said, while the majority of traffic is expected to come from mobile devices, desktop users are still behind the most retailer revenue. Predictions say that 53 percent of online shopping traffic will come from mobile devices today. That said, just because holiday mobile commerce is expected to be powerful this year, it doesn’t mean it’s easy…

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Smartphones are beginning to drive the growth of mobile commerce

mobile commerce future smarphone

More consumers are beginning to rely on smartphones to shop, not tablets More consumers in the United States are becoming comfortable with the concept of mobile commerce, and many are beginning to rely on their mobile devices to research and purchase products both in physical stores and online. In the past, consumers had shown favor for tablet devices when doing their mobile shopping, as the larger screens of these devices allowed for a better shopping experience. Now, however, smartphones may be driving the growth of mobile commerce. 67% of adults…

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Mobile payments market will see explosive growth in the US

mobile payments Europe

Report predicts the rise of mobile transactions throughout the United States The mobile payments market is expected to explode in the United States, according to the latest report from eMarketer. Consumers are becoming increasingly aware that they can use a variety of services to pay for products online and in physical stores, all from their mobile devices. These shoppers are showing more interest in mobile payments, largely due to their convenience, and the options that they have available to them are drawing more people into the mobile commerce market. Mobile…

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Aramark looks to expand into mobile commerce

online shopping cart mobile commerce

Aramark has partnered with Tapingo to bring mobile services to universities in the US Aramark has announced that it has begun integrating its services into the mobile commerce service Tapingo. Aramark providers food services, facility management, and uniforms throughout the world and has now taken a strong interest in the mobile commerce space. Through the partnership with Tapingo, Aramark will be deploying new services to more than 25 universities in the United States. The service may be well received by students that have become very reliant on their mobile devices.…

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Mobile commerce could soon overtake PC based shopping

newsflash app mobile commerce

Though this may not quite be the case in North America, the massive Asian population is tipping the scales. According to the data included in an industry report, it looks as though mobile commerce is headed in the right direction to overtake the use of laptops and desktops as vehicles for shopping online. The report claims that a boost in the trend toward shopping online and the use of mobile apps is behind this shift. The report was produced by KPMG, in which it stated that “It is estimated that…

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Mobile commerce reaches new heights globally

mobile shopping confidence trends

New report from Criteo shows that mobile shopping is more than just a passing fancy Criteo, a performance marketing technology firm, has released the latest edition of its Mobile Commerce Report. The report highlights the results seen in the mobile sector during the fourth quarter of 2014, showcasing emerging trends and addressing consumer shopping behavior. The report has found that mobile now accounts for a large portion of online transactions, especially in parts of the world where mobile technology penetration is high, such as the United States. Mobile now accounts…

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Mobile commerce grows despite security concerns

mobile commerce security

New report shows the growth of the mobile sector Juniper Research has released a new report concerning the growth of the mobile commerce sector. The report takes note of several trends that have emerged in the mobile market and provides insight into how these trends have affected the perception of mobile shopping among consumers. Notably, the report shows that security is one of the most problematic issues that consumers have with mobile commerce. Despite security concerns, however, people are still shopping and making payments with their mobile devices more than…

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2016 may be the year of mobile payments

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eMarketer report paints a bright future for the mobile commerce space A new report from eMarketer suggests that 2016 will be the “Year of Mobile Payments.” The report highlights the trends that have emerged in the mobile market and how consumers and businesses are reacting to the growing role that mobile technology is playing in the commerce field. Over the past few years, businesses have been somewhat slow to embrace the concept of mobile commerce, but this is beginning to change rapidly and 2016 may be the year in which…

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US is lagging behind in mobile commerce

financial money industry mobile commerce

Mobile payments are still quite new in the U.S. The United States is falling behind when it comes to mobile commerce. Over the past few weeks, the mobile world has been abuzz with favor for the new Apple Pay service. the service represents Apple’s first official step into the mobile commerce arena, but excitement concerning the new platform seems to be contained to within the U.S. Apple Pay is nothing new in Asia, where mobile commerce has been thriving for more than a decade. Mobile commerce has been thriving in…

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New report tracks growth of mobile commerce

virtual reality market

Report shows that mobile shopping is on the rise throughout the US BI Intelligence has released a report concerning the ongoing growth of mobile commerce in the U.S. The rate at which people are using their smartphones and tablets to shop for and purchase products online and in physical stores is growing. Mobile purchases in physical retail stores is still quite low when compared to spending online, but more retailers are beginning to take steps to accept mobile payments in their stores. Mobile spending reaches $8 billion in the second…

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