Tag: the north face

3 Examples of How Virtual Reality is Changing the Shopping Experience

Jennifer Goula
Mobile VR - Virtual Reality Headset - Looking to the Future

Shopping in-store or browsing online may soon become a thing of the past as technology is transforming the shopping experience. Virtual reality is the future and numerous brands have already jumped on the band wagon. Attention shoppers! Prepare to be transported to another world! A Whole New Level of Shopping Trying before buying without leaving the house? Yes, it’s possible! Whether to find decorative items for the living room, to see clothing on models walking the runway before trying them on in real life or to see what a cruise…

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Super-smart mobile shopping app from the North Face uses Watson power

Julie Campbell
The North Face mobile shopping marketing

The new application will be launching next month and is designed to use the world’s smartest computer. The North Face outdoor clothing label has announced that it will be launching a new mobile shopping app in April but that this won’t just be any regular m-commerce application that device users are used to seeing. This new retail app will be powered by the smartest computer in the world to provide shopping assistance. Through the use of IBM’s Watson, The North Face mobile shopping app will allow users to be able…

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Mobile marketing campaign success from The North Face

Jorge Gonzalez
The North Face mobile shopping marketing

The company hasn’t missed the lesson from their experience and is now in the midst of a strategic digital shift. The first large mobile marketing push from The North Face was strikingly successful as the company experienced a higher rate of digital engagement in Europe as a result of this campaign. Now, the brand is shifting itself away from its older traditional channels and toward smartphones and tablets. To accomplish this goal, The North Face has partnered with Millennial Media. It was this arrangement that brought about the brand’s first…

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