To succeed with social media marketing, you must learn to empathize

Social Media Marketing

Social media is being used by virtually everyone these days, and marketers from around the world are scrambling to determine how to best take advantage of everything that it has to offer. One of the primary points that seems to have obtained universal approval is that the key to success with social media is empathy. This is because social media is different from other methods of communicating with consumers as the power belongs to the audience as opposed to the speaker. You need to provide the consumer with a reason…

Read More

The top rules for effective social marketing

Social Network Marketing

Social marketing is a vital part of any business or brand’s marketing mix, and it is important that execs and marketers alike recognize the top rules for keeping up with the latest and make sure that marketing efforts are as effective as possible. To execute a marketing strategy with Facebook, Twitter, Google+, and other top social media networks, there are six rules that should be acknowledged: • The social media sandbox is growing – Though Facebook continues its rein over the social media marketplace, there are a number of other…

Read More

Study shows that digital marketers are unsatisfied with currently available tools

Social Media Marketing

According to a survey held by Web Liquid, a digital marketing agency based in New York, digital marketers are recognizing the value of social media monitoring, but are not fully satisfied with the tools available to get the job done. Social media marketing is already known to be highly important, with 74 percent of marketers making an effort to track online conversations held by consumers regarding their brands. The survey included the participation of 237 marketers at the senior level, among whom 95 percent believed that consumer conversations online over…

Read More

Marketing Trends Turn to Social Media as a Critical Tool

Social commerce Media Marketing

Social media’s presence throughout the personal and professional online world has allowed it to rapidly become a foundation tool for marketing campaigns among companies ranging from independent entrepreneurs and small businesses to large multinational corporations. This is the result of the popularity and ever-present nature of social media, as well as the fact that among users of these platforms – such as Facebook, Twitter, and LinkedIn – 75 percent have viewed or connected their profiles with company pages, and 69 percent follow status updates and blogs. The methods of social…

Read More