social media marketing consultant Archives

VerticalResponse unveils new social media marketing app for mobile

02/19/201202/18/2012 Jesse Collins

Leading self-service marketing solutions provider for small businesses, VerticalResponse, has now unveiled its new iOS mobile app for its social media marketing platform called Roost by VerticalResponse. The company provides a wide range of solutions, including social media marketing, email marketing, online surveys, direct mail marketing, and event marketing. Roost by VerticalResponse provides small businesses with a dashboard that allows them to quickly and easily develop, deploy, manage, and measure their various campaigns through social media. Now, the new mobile app – which is now available at the Apple iTunes…

Super Bowl Sunday broke mobile pizza order records

02/09/2012 Jesse Collins

This last Super Bowl Sunday brought a number of victories, not only in the game itself and its players, but also in the mobile marketplace, where records were broken for the number of pizza orders that were made for pizza delivery during the broadcast. Mobile use as a whole were very popular throughout the Super Bowl game, especially in terms of mobile social media platforms. In fact, there were approximately 12,000 tweets generated every second through the final three minutes of the game, alone. That said, social media wasn’t the…

Cinsay study shows the potential and capability of its social commerce software

01/10/201201/10/2012 Jorge Gonzalez

Cinsay, Inc. has completed the three quantitative tests that it performed throughout 2011’s fourth quarter as a part of a study with its Smart Container managed services, to determine how successful its new software is, as well as to examine the software’s purpose in greater depth. The idea behind the Smart Container software is the marriage of viral social media distribution and video-driven marketing so that retailers could achieve improved results. According to the results of their tests, the software performed beyond their expectations, with tremendous rises in critical factors…

Wal-Mart uses @WalmartLabs to try to boost sales online

01/05/201201/05/2012 Julie Campbell

Wal-Mart has been making a notable effort toward the development and enhancement of its online shopping platform, and – according to reports – this includes a massive hiring effort to bring developers into its team for @WalmartLabs to help with its expansion. The largest retailer in the world is now trying to use social media to boost its sales both online and in its stores. It has recently started working with Facebook, and has purchased the social media company, Kosmix. Wal-Mart is in competition with other large retailers such as…

Mobile trends to expect for next year

12/28/2011 Sam Lambert

Though there’s little doubt that Facebook will continue its dominance over the social media realm in 2012, what many are wondering is the direction that mobile digital trends will be taking next year. Facebook does still have a large change that has started rolling out to its users beginning in early December, and it has been seeing mixed reviews. Many experts are wondering if the new Timeline will be one change too many and if its users will start to have a peek at Google+ to see if they might…