QR Code Press

Facebook’s new policy gives big pharma second thought on social media strategy

06/06/2011 L. Green

The new policy of Facebook on its comments feature somehow caused alarm to Pharmaceutical marketers making some of them now having second thought of maximizing social media strategy. Facebook recently sent letters to pharmaceutical companies informing them that they are no longer allowed to stop the comments features on their respective pages effective August 15. The news came shocking and somewhat hurt many big pharma marketers especially those who are using social media like Facebook as part of its marketing strategies. Most of these pharmaceutical marketers are apprehensive of Facebook’s…

Get social media marketing down pat

05/29/201105/22/2011 Jennifer Goula

A study that surveyed 25 of the top leading retailers in the UK discovered some common mistakes being made when it came to marketing and interacting through social communities. Bad social media can hurt your company, just as good social media can help it. If you aren’t familiar with social media, you should visit a few sites and do some research to see how it works. Social audiences are smart and savvy. It will take more than pushing sales at them to win their favor. Here are some commonly made…

Social media is very fashionable these days…

05/11/201105/11/2011 L. Green

The powerful world of mobile and social media has proven its worth when it comes to being a solid tool for businesses to use to connect with their customers. Now in its second year, the Fashion 2.0 Awards are going strong. Fashion brands and merchants have both discovered how connecting with consumers on social media blogs can change the way people see the fashion industry. Fashion moguls have discovered digital is the place to be. It’s like the fashion revolution is happening all over again. The Fashion 2.0 Awards was…

Online presence with social networking a must for all business models

05/03/2011 Sam Lambert

In today’s technology driven world it makes sense that businesses would choose to have an internet website. In the past three or four years, companies have been expanding out to social networking sites and things like search engine optimization also. More and more businesses are adapting and blending into an all-inclusive marketing model online. Ten years ago no one would have imagined this type of growth; now, we’ve seen what the power of technology and information can do. The new generation is all about social networking, being mobile and getting…

University magazine QR codes inject life into print

04/25/2011 Jorge Gonzalez

The University of Arkansas has joined the ranks of other institutes of higher learning in adopting mobile technology. The university has begun offering a mobile version of their Research Frontiers magazine, made available through the scanning of QR codes with any capable mobile device. The magazine has long been a source for information regarding the multitude of student and faculty research conducted on campus. The move to adopt QR codes is inspired by the often rushed nature of a student’s day. Between class, coursework and social activities, students rarely have…