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Could Google+ ever become as influential as Facebook?

11/28/201111/28/2011 John Montgallo

Social networks are the hot thing and dozens of them have appeared online, each attempting to take some of the market share that has already been claimed by Facebook, Twitter, Linked in and, mostly formerly, MySpace. This has lead to a significant debate over whether Google+ will ever have the type of influence that those other established social networks have held, or if it will simply become one of a tremendous number of copycats and failures that were forgotten before they were known. If it does have a chance of…

Pyramid study shows power of social shopping environment among payment vendors

11/27/201111/27/2011 Jennifer Goula

Pyramid has launched a new research service called the Mobile Commerce Landscape Insight Pack, which has shown that participating more proactively in the social shopping environment, when combined with the integration of micropayments and discount offers provides payment vendors with the key to their success. This information was provided by the practice leader on mobile payments and banking, as well as the consultant for the Mobile Commerce Landscape Insight Pack at Pyramid, Jose Magana. He also pointed out that the growth of mobile device adoption combined with the emergence of…

Fusing social media and mobile marketing

11/01/201111/01/2011 John Montgallo

Businesses are rapidly discovering that social media and mobile marketing are both key to their advertising successes, but without a large corporation’s budget for a marketing strategy, it isn’t always obvious how these two elements can be combined in order to generate a seamless campaign and appeal to mobile device users. Social networks are beneficial because they allow a high degree of interaction between businesses and their customers. Consumers can follow the latest news from a business, including its product offerings and promotions, and are engaged by various options that…

eMarketer data shows that 23 million American moms have profiles on Facebook

10/21/201110/21/2011 Stephanie Beck

A newly released eMarketer report has shown that Facebook now has more mom profiles than it ever has before, and that the trend for mothers to continue registering with the social media platform is likely to continue in the same upward direction. The report showed that approximately 23 million American mothers who are currently active users of Facebook, meaning that they sign in at least occasionally to update their status, check their accounts, and communicate with their “friends”. As more than two thirds of the mothers on Facebook have children…

Survey shows marketers find social media to be a challenge

10/13/201110/13/2011 Stephanie Beck

A recent study performed by IBM has shown that marketing heads are overwhelmed by the rising quantity of customer data offered by social media sites such as Twitter and Facebook, and while they acknowledge the high potential of social marketing, they do not feel that they are adequately capable of harnessing this potential. The survey indicated that among chief marketing officers, only 26 percent are tracking blogs, and only 40 percent monitor any form of online communication at all. That said, a sizeable 82 percent do say that they continue…