Pyramid study shows power of social shopping environment among payment vendors

Mobile Marketing Analytics

Mobile Marketing Analytics
Pyramid has launched a new research service called the Mobile Commerce Landscape Insight Pack, which has shown that participating more proactively in the social shopping environment, when combined with the integration of micropayments and discount offers provides payment vendors with the key to their success.

This information was provided by the practice leader on mobile payments and banking, as well as the consultant for the Mobile Commerce Landscape Insight Pack at Pyramid, Jose Magana. He also pointed out that the growth of mobile device adoption combined with the emergence of social networks and location-based services (LBS) are giving consumers an entirely new way to engage with companies and brands in order to meet their shopping needs.

The Mobile Commerce Landscape Insight Pack research service brings together a wide reaching database resource with expert analysis at a high level, allowing payment vendors to pinpoint new opportunities for mobile payment and banking telecom revenue so that they may better take advantage of it.

The pack also provides a current trend analysis and identifies mobile payment best practices in markets that are both emerging and developed. It offers market forecasts and data that are up-to-the-minute, as well as in-depth research reports and live Pyramid consultant sessions to provide rapid and usable insight into valuable trends.

Magana explained that social networks ant LBS have altered the offline and online shopping landscape, as most of the choices that mobile businesses and consumers make have context elements that involve both social and location. Payment vendors who choose to adapt to this new environment will be able to achieve significant successes in acquiring new clients and retaining existing ones.

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