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Vital elements of mobile marketing to be revealed at the IMMBN Mobile Marketing Virtual Summit

08/23/2011 Jesse Collins

At his IMMBN Mobile Marketing Virtual Summit seminar on August 30, 2011, Dan Hollings will be speaking about the best ways with which to build a business using mobile marketing techniques. Dan Hollings is widely considered to be a marketing renaissance man in Hollywood by big business and higher education, and is consulted for the best marketing strategies and blueprints in the world. ABC News has referred to the marketing campaign that Dan Hollings created for the film “The Secret” as one that will “go down in history as the…

Asian marketers are getting the most out of SMS techniques

08/12/201108/12/2011 Sam Lambert

Though there are many different mobile marketing techniques being used throughout Asia, from games to apps, it is SMS that is reaching virtually every person with a cell phone, regardless of the model. Some experts are starting to think that brands in the west can learn from this lesson when they launch their Asian mobile marketing campaigns. For example, director of international media Gavin Mehrotra, from Coca Cola Company stated at the MMA Forum in Singapore,that the top priority for mobile at Coca Cola is SMS, as its reception from…

Research shows mobile email has greater influence than apps and ads

07/29/201107/29/2011 Jorge Gonzalez

ExactTarget has released the results of its research from June 2011, which indicated that mobile emails are currently the most powerful way to encourage consumers to pursue shopping activities. As mobile phones rapidly rise in their importance to online commerce, many efforts have been taken to try to market to smartphone users and to understand which methods are most effective among the many techniques that are being newly attempted. The ExactTarget study discovered that in the United States, 56 percent of smartphone owners had made a purchase as a result…

Unsolicited SMS spam causing frustrations among mobile users

06/30/201107/07/2011 Jesse Collins

Direct Marketing Association has released the results of a survey that showed that 43 percent of their participants had received “unsolicited SMS spam promoting accident claims or mis-selling financial services.” Unfortunately, just as has been the case with spam in our hotmail inboxes, SMS spammers have rapidly adopted this new marketing tactic to such an extent that this form of advertising platform’s future growth has now become threatened. According to Mike Lordan, the chief of operations at DMA, mobile phone users are being continually inundated by spam and they are…

Mobile trends take hold of Canada’s businesses

06/12/2011 Jorge Gonzalez

Mobile marketing has been creating a big buzz in Canada recently. This after a growing number of companies have come to realize the potential of this marketing strategy in boosting their sales regardless of their business genre. With the ever growing popularity of mobile gadgets like the latest models and trends of mobile phones and iPhone and smartphones, more and more people are most likely to access all needed information from their mobile gadgets. This also paves the way for mobile marketing to take center stage in Canada’s business environment.…