QR Code Press

Crow Wing County implements QR codes to get feedback from residents

03/30/201203/29/2012 Stephen Vagus

QR codes have made their way to Crow Wing County in Minnesota, where they are being used on local hiking trails. The codes are being used by county officials who are looking for feedback from hikers as well as others throughout the area. County officials believe that many residents will find the codes useful as a large portion of them own smart phones and other mobile devices. Thus far, county administrator Tim Houle claims that the feedback regarding the codes has been positive. The codes can be found at various…

Report shows the growing popularity of QR codes around the world

10/12/201110/12/2011 Jennifer Goula

3GVision, a leading mobile technology company specializing in barcodes, has released their latest report concerning the global growth of QR codes. The company has been releasing these reports at regular intervals for the past two years as a way to help those invested in mobile marketing gauge the progress of QR codes. The report shows that consumers throughout the world are beginning to make use of QR codes. Should these trends continue, the codes are likely to become one of the most powerful marketing tools in the world. According to…

QR codes may save the print industry; study shows that printed QR codes are more successful than their digital counterparts

08/17/201108/17/2011 Stephen Vagus

Advertisers have come to adore QR codes. The advent of the digital era has brought about the decline of printed publications which, in turn, has lead to diminishing returns from printed advertisements. Advertisers have had trouble traversing the online world as there is no guarantee that consumers will pay any attention to their attempts at marketing, especially when there are programs that can get rid of advertisements altogether. QR codes, however, are still shrouded in mystique, enticing the curiosity of consumers while offering them a valuable service. The codes may,…

New survey shows QR code usage on the rise

04/10/2011 Stephen Vagus

A new survey released by MGH Modern Marketing, a full service marketing agency, shows that enthusiasm for QR codes is at an all time high. The codes have displayed their prowess at content distribution since they began seeing extensive use in the U.S. nearly two years ago. Originally developed in Japan, few thought the codes would catch on like they have. Thanks to the widespread use of mobile devices, the codes are now becoming a cornerstone of marketing. MGH’s survey shows that 70% of smart phone users have used, or…

Will QR codes make it to the next level in mobile marketing?

03/17/2011 Stephanie Beck

Despite reports that QR code use has risen some 1,200% in the last year, the codes seem to have a long way to go if they want to be popular with the next generation. According to a recent survey conducted by Dubit, a research firm that has worked with children for more than a decade, QR codes may not be as popular as once believed. The new study was conducted in the UK with more than 1,000 British teenagers. The survey found that 72% of people between the ages of…