3GVision, a leading mobile technology company specializing in barcodes, has released their latest report concerning the global growth of QR codes. The company has been releasing these reports at regular intervals for the past two years as a way to help those invested in mobile marketing gauge the progress of QR codes. The report shows that consumers throughout the world are beginning to make use of QR codes. Should these trends continue, the codes are likely to become one of the most powerful marketing tools in the world.
According to the report, global use of QR codes has grown by 20% since the second quarter of this year. The report notes that the region experiencing the most growth is the Czech Republic, in which QR code use has grown by 66% since the second quarter of this year. The U.S. continues to hold the top spot in terms of code usage, followed closely by Germany, Canada and the UK.
The report notes that the codes are most often used in varying kinds of marketing campaigns, which may be why consumers are so willing to scan them. The majority of the codes are linked to discounts or giveaways of some kind, with relatively few companies using the codes for information distribution or promotion.
Japan was excluded from the report for the sake of clarity, as QR codes are already very popular throughout the nation.
