A new survey released by MGH Modern Marketing, a full service marketing agency, shows that enthusiasm for QR codes is at an all time high. The codes have displayed their prowess at content distribution since they began seeing extensive use in the U.S. nearly two years ago. Originally developed in Japan, few thought the codes would catch on like they have. Thanks to the widespread use of mobile devices, the codes are now becoming a cornerstone of marketing.
MGH’s survey shows that 70% of smart phone users have used, or plan on using, QR codes at some point. Of those surveyed, 72% said that they would be more likely to remember an advertisement that featured QR codes in some way. The blocky patterns still hold a sort of mystique in the west, which further fuels their lasting impression. Companies are finding it easier to connect directly with consumers by using the code, making them more memorable as well.
“While QR code usage is growing in popularity,” says Andy Malis, president of MGH, “It’s still a relatively new marketing tactic with little to no statistics out there about how they’re being used.”
The survey aims to address that very issue, compiling data on how the codes are used and by whom. Studies conducted by other agencies have suggested that there are no clear demographic lines established as of yet. As more information becomes available, marketers will be able to tailor their QR campaigns to appeal to a more specific audience.
According to the survey, smart phone users are more likely to interact with the codes to obtain some kind of deal or coupon.
