A mysterious plaque has been put up for auction on eBay. The plaque was made by the Norwegian band SHINING to commemorate their nomination in the 39th annual Spellemann awards, the Norwegian equivalent of the Grammy’s. The plaque features a QR code which, when scanned, links to the band’s latest album “Blackjazz.” The winner of the auction will also be the first owner of the band’s upcoming DVD, which is a showcases live performances by the band. There have only ever been three other items adorned with QR codes to…
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Dave’s Killer Marketing Strategy
It seems everyone is joining the latest technologic craze taking the world by storm. QR codes have quickly become one of the most utilized and identifiable tools in marketing. Since their launch in the mid-80s, they were exclusively used to keep track of inventory. When smart phones became more popular, marketers saw how useful they could be for their clients. Today, the codes can be found in a number of print adverts and are used extensively in marketing campaigns for the music, fashion, and entertainment industries. Dave’s Killer Bread, a…
Read MoreCompany enjoys success with QR Code promo
Stemlit Growers, a Washington based provider of organic fruits, was one of the first companies to adopt QR codes in early spring of last year. They began using the codes before they became popular and have enjoyed the attention their produce has been getting since implementing the codes. Now, Stemlit is taking their mobile marketing campaigns to the next level by adding QR codes to in-store displays and point-of-sale materials. The 2d codes can be scanned with any smart phone that has a barcode reading application. They originated in Japan,…
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