Super Bowl advertisers use QR codes in commercials

QR Code used in commercials

During this Sunday’s airing of the 46th Super Bowl some advertisers will be using QR codes in the commercial that will be played to help reach consumers on a deeper level. For example, Go Daddy will be showing an ad that is 30 seconds long and will star Danica Patrick, the auto racing driver, as well as a lineup of the Pussycat Dolls pop girl group, who will be accompanied by a QR code that will be displayed onscreen. These advertisers are hoping to take advantage of what many people…

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QR codes mingle with volleyball as UK Olympic hopefuls pick up sponsorship

QR Code Promotion

QR codes are making their way to the 2012 Olympics and will be displayed on all British volleyball teams hoping to earn their spot in the massive competition. Volleyball players are well known for adorning their bronzed skin with various advertisements and sponsorship logos. These often come in the form of temporary tattoos. With the Olympics swiftly approaching, however, British teams are looking for more interactive forms of promotion than simple tattoos. One team, in particular, has set its sights on QR codes. Zara Dampney and Shauna Mullin, both acclaimed…

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California band’s QR promo is a hit with the fans

QR codes are gaining steam all over the U.S. So much so, that the codes are becoming commonplace. As people’s familiarity with them grows by the day, the more they take advantage of all the blocky barcodes have to offer. The codes are becoming the weapon of choice for many advertisers as they look to tackle the emerging mobile market. As QR codes become more prevalent, web developers and marketers are keen to find new venues for the codes. Such is the case in Fresno, California. Anchored Web Solutions has…

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What one business owner is doing with QR codes to help animals

Snap Shot of Fuzzynation.com

QR codes are becoming increasingly popular in the U.S. and more companies are using them to engage their customers in a new way. Jennifer Liu, owner of Fuzzy Nation has just recently begun using QR codes as part of their latest campaign. We were able to get in touch with Jennifer and get her take on the codes.  Can you tell me about your business? We are a wholesaler, branding and design company.  We license Fuzzy Nation branded designs to manufacturers of house ware, giftware, handbags, accessories and watches. We…

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New enterprise with fresh opportunity for all types of businesses

AngelPad, a platform connecting ambitious startups with enterprising investors, held another of their famous Demo Days yesterday. Thirteen promising companies, ranging from car insurance to search engine startups, were presented to more than 100 potential investors. The thirteen were chosen from amongst a pool of more than 800 applicants. A number of companies that were represented at AngelPad’s Demo Day made use of QR codes. Many marketers are beginning to rely on the codes as a way to engage consumers as mobile technology becomes a more integrated part of their…

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Mysterious QR Code Goes Up For Auction

A mysterious plaque has been put up for auction on eBay. The plaque was made by the Norwegian band SHINING to commemorate their nomination in the 39th annual Spellemann awards, the Norwegian equivalent of the Grammy’s. The plaque features a QR code which, when scanned, links to the band’s latest album “Blackjazz.” The winner of the auction will also be the first owner of the band’s upcoming DVD, which is a showcases live performances by the band. There have only ever been three other items adorned with QR codes to…

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Dave’s Killer Marketing Strategy

It seems everyone is joining the latest technologic craze taking the world by storm. QR codes have quickly become one of the most utilized and identifiable tools in marketing. Since their launch in the mid-80s, they were exclusively used to keep track of inventory. When smart phones became more popular, marketers saw how useful they could be for their clients. Today, the codes can be found in a number of print adverts and are used extensively in marketing campaigns for the music, fashion, and entertainment industries. Dave’s Killer Bread, a…

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Company enjoys success with QR Code promo

Stemlit Growers, a Washington based provider of organic fruits, was one of the first companies to adopt QR codes in early spring of last year. They began using the codes before they became popular and have enjoyed the attention their produce has been getting since implementing the codes. Now, Stemlit is taking their mobile marketing campaigns to the next level by adding QR codes to in-store displays and point-of-sale materials. The 2d codes can be scanned with any smart phone that has a barcode reading application. They originated in Japan,…

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