QR code usage gets a solid boost through mobile retail

qr code usage mobile coupon

As shoppers head to their smartphone as a part of their shopping journey, quick response codes play a growing role. QR code usage has been taking off at a time when it had been expected to die off by many people in the tech industry. Its affordability and ease of use has made it highly appealing as a part of retail mobile marketing strategies. This claim is supported by research results put forward by Juniper Research. Juniper now forecasts that the QR code usage by consumers is only going to…

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UnionPay QR codes to launch in all 6 AsiaMalls next year

shopping mall unionpay qr codes

The quick response code based mobile payments will allow merchants to process smartphone based transactions. Starting in 2018, UnionPay QR codes will be available in all 6 AsiaMalls shopping mall locations across Singapore. This will give consumers the opportunity to use their smartphones to be able to make mobile payments within the shopping centers. The news was released in a memorandum of understanding (MOU) from AsiaMalls Management and UnionPay International. This new partnership represents the first one a global payment brand and mall manager have launched in a large scale…

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QR codes are a natural complement to mcommerce coupons

Mobile Coupons with QR Codes

Discount programs are highly effective when used in conjunction with quick response barcodes. Though the actual use of coupons isn’t anything new, and even QR codes are reaching the point that they’ve been around long enough to be a part of mainstream mcommerce, what is only just being discovered is how well these two techniques work together. Consumers clearly enjoy receiving offers for discounts, and smartphones only add convenience. Coupons are an opportunity that both merchants and consumers can enjoy and that brings them both benefits. Consumers are able to…

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Postal Regulatory Commission gives approval to 2012 mobile commerce and personalization price adjustment by Postal Service

US Post Office QR Code Discount

The Postal Regulatory Commission has given the Postal Service approval for a price adjustment that will include a 2012 Mobile Commerce and Personalization promotion, which will allow registrations to start on May 1, and that will run from July through August. The goal of this promotion is to grow from the successes that were seen in the 2011 Mobile Barcode promotion. Though last year’s efforts saw successes in spreading the word about how mobile devices could be used in conjunction with direct mail, it is now the hope of the…

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QR codes find their way into India’s club scene with mixed results from consumers

QR Code Tracking

QR codes are making their way to the clubbing scene in India. The Turquoise Cottage club in Delhi has begun using the codes as away to keep track of patrons. This is a new environment for QR codes, as they have been mostly used in marketing and promotion. Clubs regularly use stamps to keep track of visitors, especially those that are not of legal drinking age. The concept of interactive stamps is quite alluring to clubs as they will be able to use these stamps to engage patrons in a…

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Scanbuy report shows the growth of QR codes throughout 2011

QR Code Statistics

Scanbuy, a leading 2D mobile marketing company, has released the latest results on the performance of several QR code campaigns that have formed over the past year. The report, called ScanLife Q3 2011 Trend Report, details how well QR code campaigns have fared and in what fields they have seen the most success. According to the report, the popularity of the codes amongst consumers and businesses has skyrocketed this year due to growing awareness of the codes and more effective marketing strategies. The report shows that in the third quarter…

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PayPal is gearing up to expand into the real world with the help of QR codes

Paypal Mobile Payments wearable technology

PayPal, the electronic commerce tycoon, is attempting to move into the offline market by developing new payment technologies that will enable smart phone users to use their mobile device to make purchases. Details about this new model are scarce, as the company attempts to retain some level of secrecy, but what little is known about PayPal’s new scheme is that it involves QR codes. The codes are to be used to add a new dimension to the shopping experience and help facilitate the transition to an economy entirely based on…

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Gaming advertisment linked to unique content is a Win, Win!!

Marketers are always on the lookout for new mediums through which to reach consumers. The gaming community has long been a target for advertisers hoping to take advantage of an inherently interactive environment. Advertisements in games have generally gone unnoticed, usually written off as part of the backgrounds. Marketers are now aiming to make these advertisements more interactive by using QR codes. Lynx, known as AXE in the U.S., is the first British company to launch and in-game marketing campaign that will be targeting the gaming community. The codes will…

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