Tag: nfc news

Gemalto to participate in 1 Semester Startup program from University of Texas

Sam Lambert
Gemalto

Company aims to provide hands-on experience with NFC technology Gemalto, a leading provider of digital security services, has announced that it will be participating in the University of Texas’ 1 Semester Startup (1SS) program this year. The program aims to give students practical experience with creating their own startup company, pitting teams of students against one another to receive top honors. Ten teams are accepted into the program each semester and Gemalto believes that the latest inductees need to get hands-on experience with something that is beginning to have a…

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Mobile commerce adoption sluggish among SME retailers

Andrew Hobbs
Mobile Commerce

Report shows that SME retailers are slow to incorporate mobile commerce systems A new report from OnePoll, a survey-led market research company, shows that small market enterprise (SME) retailers are showing sluggish progress in their adoption of NFC-based mobile commerce services. Demand for mobile commerce has been growing amongst consumers, who have shown a great deal of interest in using their mobile devices to make purchases for goods and services. Mobile commerce is often considered to be a more convenient form of commerce, removing the need for physical currency and…

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Android Beam could be Google’s next phenomenon

Julie Campbell
Android mobile commerce

Google’s NFC projects overshadowed by its other endeavors in technology The Google I/O developers conference may be over, but the technologies unveiled during the event are still causing quite a buzz. The even brought together some of the world’s leading software and technology developers and introduced them to new projects that Google had been working on. Amidst an ambitious and stunt-prone demonstration of Google’s augmented reality projects and news of the next generation of Android operating systems, dubbed Jelly Bean, the company’s other endeavors received relatively little attention. One of…

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NFC technology could be a boon for car thieves

Jennifer Goula
NFC technology-Auto

Auto industry begins to see repercussions from use of NFC technology NFC technology may be a new addition to the marketing and commerce industries, but this is not the case with the auto industry. Automakers have been making use of NFC technology since its debut in 2004. The technology is often used as a form of contactless entry or engine starter for luxury vehicles. The auto industry has continued its use of NFC by introducing the technology to a new generation of keys and keychains. These keys are equipped with…

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NFC technology growing in awareness amongst UK consumers

Stephen Vagus
Mobile Commerce - NFC

Study shows consumers beginning to show interest in NFC technology and mobile commerce NFC technology is beginning to attract more attention around the world, but many consumers are still unaware that the technology exists. These consumers are often unaware that the technology is used often in marketing and mobile commerce. Awareness is on the rise, however, especially in the United Kingdom, where YouGov, an Internet-based market research firm, has produced the results of a study concerning the issue. The study shows that UK consumers are beginning to understand and recognize…

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