Consumers are shopping for real-world products and services, not digital in-app downloads. Last year, Apple’s app ecosystem saw $519 billion in m-commerce purchases, said a third-party report the tech giant released this week. Of that total, only $61 billion was spent on buying digital products that could be downloaded. Out of $519 billion, only $61 billion was for m-commerce purchases such as digital games, e-books and apps. Another $45 billion was spent on in-app advertising. The vast majority – $413 billion – was spent on physical products and services in…
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Mobile commerce shopping will make up half of e-purchases in 3 years
By 2020, smartphone and tablet using consumers will buy just as much as their desktop using counterparts. It’s no mystery that mobile commerce shopping trends are on the rise, but a recent report by UPS predicts that by 2020, orders made over mobile device will represent half of all online purchasing. In fact, the forecast showed that m-commerce will make up about $250 billion in sales per year by then. The UPS report indicated that most of the mobile sales will come from consumers using smartphones. It also stated that…
Read MoreMobile commerce is booming in India
Consumers are flocking to the mobile commerce scene The Indian mobile commerce market is showing healthy signs of growth. Over the past few years, India has emerged as a leading mobile market, with many consumers purchasing smartphones and tablets. These devices have become much more than simple communication and entertainment tools, and are now being used to shop for and purchase products online and in physical stores. In the coming years, mobile commerce is expected to experience explosive growth throughout the country. Indian mobile commerce market expected to reach $19…
Read MoreMobile commerce may win big during the holiday season
comScore report predicts spike in online retail spending this year Online retail spending is expected to spike more during this year’s holiday season than it did last year, according to a report from comScore. The report predicts that mobile consumers will flock to online retail sites in order to avoid large crowds at stores and purchase the products they are interested in more conveniently. Consumers are becoming more confident in the mobile commerce services that retailers have to offer and are likely to be using these services more regularly in…
Read More2016 may be the year of mobile payments
eMarketer report paints a bright future for the mobile commerce space A new report from eMarketer suggests that 2016 will be the “Year of Mobile Payments.” The report highlights the trends that have emerged in the mobile market and how consumers and businesses are reacting to the growing role that mobile technology is playing in the commerce field. Over the past few years, businesses have been somewhat slow to embrace the concept of mobile commerce, but this is beginning to change rapidly and 2016 may be the year in which…
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