QR Code Press

Mobile advertising spending to overtake TV ad spend this year

04/23/201804/22/2018 Jennifer Goula

A new report showed that marketers are continuing to shift toward smartphones and away from television. We all knew that mobile advertising spending would one day beat out the TV spend, but eMarketer predicts that it will happen this year. The digital marketing firm released the results of recent research it conducted in the United States. Ad companies are increasingly directing their budgets toward smaller screens and that trend is growing. The eMarketer research indicated that mobile advertising spending would represent 33.9 percent of all media spend on ads in…

Mobile ad relevance doubles engagement rates

03/30/201803/28/2018 L. Green

A new Verve study has shown that relevance plays a vital role in smartphone advertising success. Mobile ad relevance to a consumer can drive twice as much engagement as a generic advertisement, says a new Verve study. Ads that make reference to a consumer’s location or interests encourage far greater response. The survey involved the participation of 2,000 adults throughout the United Kingdom. Location based mobile marketing platform, Verve, conducted the research about mobile ad relevance. Fifty six percent of respondents said they found the majority of ads they saw…

Mobile ad reach was greater last year than ever before, Nielsen

02/16/201802/17/2018 Jennifer Goula

teens social media mobile ad reach marketing

The results of a new data analysis indicate that more online consumers were reached in 2017 than previous years. Mobile ad reach has made massive progress in the Philippines where they made it in front of more consumers than ever before last year. The Nielsen media research firm released a report showing the mobile advertising performance outpaced other forms of digital ads. They also surpassed the total from the year before. This analysis was published in the company’s Nielsen Digital Ad Ratings Benchmarks report. That report involves an analysis of…

Mobile travel booking makes up 89 percent of online registrations

02/02/201802/01/2018 Jesse Collins

Senior smartphone - mobile travel booking

Travelers love to use their smartphones to book their trips, even more than the average retail shopper. Mobile travel booking has become extremely popular, to the point that 89 percent of all online reservations come from smartphones and tablets. This figure is considerably higher than the average rate currently seen among retail shoppers. A new Travel Insights Report revealed details regarding online and mobile travel bookings. The report indicated that 60 percent of business travel registrations are completed by way of a mobile app. Moreover, 89 percent of last minute…

Amazon unveils SmileCodes, its own version of QR codes

02/01/201802/01/2018 Julie Campbell

The online marketplace will be using their own form of quick response codes to share offers and discounts. Amazon has announced it is rolling out its own branded form of QR codes, which it has called SmileCodes. These logo shaped quick response codes will let shoppers activate the company’s offers through a fast and easy scan. When shoppers spot the smile shaped QR codes in the real world, they can scan them to access the offer. Shoppers will be able to see the SmileCodes and their associated offers in real…